Michelin-starred Chef Vikas Khanna puts India’s traditional fragrances on the map with his latest perfume

The signature made-in-India perfume, inspired by traditional Indian scents and spices, was unveiled by Chef Vikas Khanna in NYC. 
Inspired by indian spices and traditional scents, vikas khanna by zighrana is the collaborators tribute to incredible india and its perfume capital, kannauj
Inspired by Indian spices and traditional scents, Vikas Khanna by Zighrana is the collaborators tribute to Incredible India and its perfume capital, Kannauj

Launched on Valentine’s Day, also incidentally Michelin star Chef Vikas Khanna’s father’s birthday, the namesake perfume by Zighrana is unique for multiple reasons.

A signature ‘Made in India’ perfume inspired by Indian spices and traditional scents, the flagship perfume Vikas Khanna by Zighrana was developed in India’s perfume capital Kannauj. With a New York launch, this is the country’s first-of-its-kind effort to bring India’s traditional fragrance industry to the global stage.

Zighrana is an Indian essence and wellness products company hailing from Kannauj. In collaboration with Michelin-starred chef Vikas Khanna, they have attempted to pay tribute to the essence of Incredible India. Brand owner and entrepreneur Swapnil Pathak Sharma said the signature perfume highlights the unique amalgamation of ‘Vocal for local’, and global excellence.

The new perfume is a unique blend of spices like cloves, cardamom, nutmeg, sandalwood, jasmine and rose. Essentially, it’s all the scents which have come to define the unique smells of India for more than a millennia.

Drawing inspiration from the Indian culinary landscape, the perfume was launched by Consulate General of India in New York, Randhir Jaiswal. He added that the launch of the perfume celebrates India’s traditional knowledge which is making strides in the 21st century. Additionally, it shines a light on the rich history of Kannauj (in Uttar Pradesh) and its distinct identity.

The launch comes as the country commemorates the Azadi ka Amrit Mahotsav’ to mark its 75th year of independence. According to Khanna, ‘the perfume showcases the flavours of spices, flowers, history and heritage of India in the bottle’.

In a tweet, Khanna added that since he moved to the US in 2000, his mission is “to bring Indian Culture, Cuisine, Arts & history with me. I’m completely dedicated to choose projects that represent those values. Proud to bring the legacy of #Kannauj India’s perfume capital in form of #VikasKhannaByZighrana.”

Sharma further added that the perfume is a special labour of love. The perfume maker said that they have used precious ingredients like pure rose oil which is both resource and labour intensive to generate. Apparently, it takes nearly 100 kilograms of flowers to make as little as 20 grams of rose oil.

The company has planned to come out with more distinct fragrances representing India‘s history and culture. Moreover, the brand wants to bring their traditional attars to the US market and explore opportunities in the scented candles market.

Zighrana’s parent company has a family history of creating fragrances since 1911. Sharma is the fourth generation entrepreneur and aims to take the family’s traditional business of Indian essence and wellness products to the global stage through Zighrana and its products.

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