Bringing global luxury gourmet items to your doorsteps, Tata CLiQ Luxury and BigBasket offer you a differentiated experience with their luxe pantry
Tata CLiQ Luxury (India’s premier luxury lifestyle platform) and BigBasket (India’s largest online supermarket), have partnered together to launch the luxury gourmet store on Tata CLiQ Luxury.
Through this unique collaboration by two of TATA Group’s renowned e-commerce brands, Tata CLiQ Luxury is building a world-class, differentiated, and experiential gourmet store for consumers who appreciate the finer things in life. The platform offers a curated selection of products from a wide assortment of leading global and Indian luxury gourmet brands and categories across select staples and specialty categories.
The luxury gourmet experience is just a click away, with authentic products and the finest ingredients. The premium packaged product is delivered to the customer’s doorstep as fast as the same day or next day. While the luxe pantry is currently available in Mumbai, the gourmet store is expected to roll out to tier I cities like New Delhi, Bangalore, and others.
The platform is expected to serve as a trusted advisor on a consumer’s gourmet journey by offering an elevated online shopping experience that is shaped by content, curation, quality service, and luxury delivery.
Currently, you can shop for everything under the sun from cereals, chocolates, biscuits, beverages, cooking oils, dry fruits, sauces, spreads, dips, pasta, soups, noodles, to baking ingredients and a lot more from the gourmet store. Of course, the access to international and national premium and luxury gourmet brands makes the purchase all the more appealing.
Commenting on the launch, Gitanjali Saxena, Business Head – Global Luxury, Tata CLiQ Luxury says, “We are delighted to launch the luxury gourmet store on Tata CLiQ Luxury in partnership with bigbasket. Gourmet enthusiasts look forward to a holistic shopping experience and are increasingly shopping online. This has encouraged us to launch a dedicated store that offers a diverse selection of the finest international and Indian gourmet brands, curated with the utmost attention to quality. As a platform, we will inspire and educate our valued and discerning consumers on gourmet and lifestyle options and provide an unmatched online luxury shopping experience.”
Vishal Das, Group Category Head, bigbasket, adds, “We are extremely excited about this partnership with Tata CLiQ Luxury. In addition to showcasing the width and quality of bigbasket’s gourmet range, this platform also will serve as an opportunity to address the ever-evolving lifestyle needs of the modern Indian consumer. We are confident that this association will deliver customer delight and redefine the gourmet shopping experience.”
Well established amongst consumers for providing an elevated lifestyle experience, Tata CLiQ Luxury is now set to carve a niche for itself in the gourmet shopping sphere as well. It’s not just about making the final purchase, but enhancing the consumer’s entire journey. The editorial-led store will educate consumers not only about the origins of the delicacy, but also about the numerous methods in which a product or an ingredient can be cooked, thus inspiring them to experiment with cuisines. Right from the time of gourmet food purchase to its preparation, delivery, and presentation, and even the ‘how to’ of consuming it is promised to be taken care of.
With an extensive range of packaged gourmet options available on the platform currently, the assortment will further expand to include sustainable, organic, and healthy food options in the months to come. So be it planning for an elaborate meal at home, or looking for a gourmet gifting option, there’s something for everyone here!
Read more.
Amrut Spectrum marks the launch of the first-ever multi-wood barrel single malt
Diya by The Leela Gandhinagar redefines über-luxury dining spaces
It’s a Gourmair experience thanks to AirAsia’s new in-flight dining brand