Tamil Nadu to draw high-spending tourists; Tourism Director Sandeep Nanduri shares 2022 vision

Heli tours, caravans, and glamping sites will be unveiled in Tamil Nadu.

This year, tourism in Tamil Nadu will go beyond tigers, temples, and traditional cuisine. The state will soon unveil tourism products that will cater to high-spending travellers.

“Dedicated efforts are being taken to position Tamil Nadu as a state where stories never end,” says Sandeep Nanduri, Managing Director, Tamil Nadu Tourism Development Corporation. In an interaction with TravelDine on National Tourism Day, the enthusiastic director dished out plans to draw more tourists.

“Our 2022 focus is to promote lesser-known tourist segments,” says Nanduri.

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Sandeep Nanduri, Managing Director, Tamil Nadu Tourism Development Corporation

A tourism strategy will be developed for 300 destinations across the state. Besides wildlife, heritage and pilgrimage, Tamil Nadu Tourism will concentrate its efforts on wellness, adventure, ecotourism, beach tourism, cultural tourism, and rural tourism.

About 30 announcements were made by the state tourism minister during the 2021-22 Tamil Nadu Assembly session for the development of tourism.

Some of the key announcements include setting up of adventure and eco-camping sites, promotion of profitable niche tourism avenues like helicopter tourism, and upgradation and development of potential tourist destinations like Hogenakkal, Yelagiri, Kolli Hills, Jawwadhu Hills, Pichavaram, Poompuhar and lesser-known destinations like Mudaliarkuppam.

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Hogenakkal Falls

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Luxury on wheels

The Department of Tourism is planning to set up glamping sites at select locations in the state. It is also in the process of framing guidelines for Caravan Tourism in Tamil Nadu.

“This unique tourism experience shall promote the novel concept of luxury experience on wheels and encourage the setting up of caravan parks. Other key projects in pipeline include rolling out of guidelines for recognition of adventure tour operators, introduction of high-end luxury services like heli tourism for recreation,” says Nanduri.

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Sustainability and rural tourism

Efforts are being taken to promote plantation and rural tourism at potential destinations like Meghamalai, Nilgiris, Valparai, Pollachi, Sirumalai, Kolli hills, Poombarai, Tenkasi, and Theni.

“The Department of Tourism aims to facilitate long-term growth of the tourism industry while strictly adhering to sustainable tourism principles. The underlying idea is to promote rural tourism destinations that aim at preserving and promoting cultural and natural heritage. The Department of Tourism also advocates the implementation of responsible tourism as it promotes sustainable use of local resources to provide livelihood opportunities to the local communities and ensure maximum benefits to them through the purchase of products and services available locally,” says Nanduri.

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