For HNIs, luxury travel is about indulging in the unknown, says SOTC country head

Luxury travel will be defined by private tours, personalized experiences, and frictionless and responsible travel.

Lockdown fatigue and pent-up desire to travel are compelling High Networth Individuals (HNIs) to seek the road less travelled.  

“Our HNI customers are keen on priceless experiences. They are indulging in the undiscovered and the unknown,” says Daniel D’souza, President & Country Head, SOTC.

Luxury travel
Daniel D’souza, President & Country Head, SOTC

Once-in-a-lifetime international experiences for these HNIs include camping in Antarctica, hunting for glaciers in Greenland, swimming through Mexico’s Yucatan Peninsula, or simply floating along the Amazon.  

“Heli-hiking and luxury glamping above the sea level at Vancouver Islands are also among the most sought-after activities among the HNIs,” reveals D’souza.

This image has an empty alt attribute; its file name is 75021616-5be9-4ddb-8e21-a6dd5aa598a3. Jpeg
Camping in Antarctica tops the list for most HNIs seeking a bespoke holiday experience. Image: Courtesy Unsplash

Indian experiences that have stolen the hearts of HNIs include regal experiences like the journey on Maharajas’ Express, luxury tours of Rajasthani salons decorated with miniature paintings, furnishings, upholstery, and mirror work that reflect royalty.

“The HNIs are also fond of water experiences, such as the Oberoi Vrinda Cruise on the backwaters of Kerala, the Mahabaahu Cruise that offers mesmerizing views of the Brahmaputra River as travellers witness the profusion of wildlife, spot the Big Five of the jungle, and explore the myriad cultures of the many villages,” he adds.

Safe travel, private tours, personalized experiences, frictionless and responsible travel are what luxury travellers are looking for in 2022.

“As travel becomes more complex, luxury travellers are seeking ways to make their journeys effortless. High networth travellers appreciate the added security of flight tracking and real-time incident alerts,” says D’souza.

Read more.

Covid variants will only accelerate demand for luxury travel: Chadha

Luxury travel in India will be redefined in 2022, says Jyoti Mayal, President of TAAI

Luxury winter travel looks promising in 2022, says Rajeev Kale of Thomas Cook India