Vegetarianism isn’t boring, and Hello Tempayy’s finally made its way to Mumbai, Maharashtra to set that record straight.
Paneer in every colour of gravy possible can get boring after a while. For the adventurous, so can soy and tofu. But why should a vegetarian diet limit you?
It’s time to unlock the limitless potential of tempayy, now for the folks in Mumbai too! A super easy, bean-based food, this can be adapted across cuisines for any kind of occasion or cooking style. Following the brand’s successful launch in Bengaluru, Hyderabad, Chennai and Mysore in its first year of operations, this expansion perfectly illustrates India’s liking for the protein.
But what is Tempayy? For the uninitiated, tempayy (also known as tempeh or tempe) is made by fermenting the best quality non-GMO soybeans. Dating back several centuries, it’s made by a natural culturing and controlled fermentation process that binds soybeans into a cake form.
From muscle gain to weight loss, a great option for diabetics, and a lot more, tempeh is easily the best kept protein secret. Given that it’s dairy-free and gluten-free, low in saturated fats and carbohydrates to boot, this gut-friendly protein seems too good to be true! What irks most of the population about protein alternatives are the poor levels of Vitamin B-12. Sure enough, Hello Tempayy’s got that sorted too, offering products that are fortified with Vitamin B-12 and iron.
This experimental and delicious offering is the brainchild of Siddharth Ramasubramanian, a global hospitality leader with extensive experience in hospitality and food service. Accompanied by Los Angeles-based Rajit Malhotra, a seasoned food, health and wellness investor and entrepreneur, they created Vegolution India Pvt. Ltd. From here, Hello Tempayy was simply the no-brainer next step!
Currently available in six variants, you can enjoy all of its goodness in Natural, Spicy Peri Peri, Simply Sriracha, Peppery Szechuan Chilli, Roasted Chettinad and Spiced Tawa Masala flavours.
What makes this protein stand out is its capacity for great flavour absorption. The hearty texture and easy-to-cook nature makes it the perfect alternative to any meal. You don’t even have to be vegetarian to truly try, enjoy, and experiment with tempayy. From being minced and used in a bolognese to a sun-dried tomato dip, vada pav to stir fry, there’s really no limits to your imagination here. What’s guaranteed, each time, is a mild nutty flavour that seamlessly enhances those once boring curries, kebabs, rolls and so much more.
All you need to remember is to par cook it before the final process, add in some marination of your choice, mould the tempayy into the consistency/shape of your desire, and then cook it like you would anything else! And if it’s a lazy Sunday afternoon or a desperately hectic Monday night, there’s nothing easier or tastier than simply throwing a packet of the pre marinated cubes on the flame.
Siddharth says, “In-depth primary research has shown us that vegetarian Indian consumers crave variety and are usually unable to meet their daily protein requirement. Vegolution’s Hello Tempayy will offer vegetarians, fitness enthusiasts and people who want to make conscious food choices, a range of products suitable across meals and cuisines. More importantly, it will bring flavours and textures that fit the Indian taste profile. We are focused on encouraging people from all walks of life to build a healthy and enthusiastic relationship with food.”
Available in cubed form in modestly priced packs, customers looking for a break from the same old veggies, or foodies looking to experiment can find these packs on their website and several e-commerce platforms.
It might seem a little hard to believe, but it definitely isn’t hard to digest. And it doesn’t hurt that tempayy’s, well, simply delicious too.
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