India Tourism’s new policy framework to boost tourism growth in India.
The ‘Tourism Fortnight’ at EXPO 2020 Dubai concluded on Saturday with India Tourism highlighting core strengths across different areas of tourism, including medical, luxury, adventure, sustainability, and MICE.
Inaugurated on January 3 by Rakesh Kumar Verma, Additional Secretary, Ministry of Tourism, Government of India, the inaugural session highlighted the new policy framework by the Ministry of Tourism and unveiled five missions that will boost growth in the sector.
The five missions
- National Green Tourism Mission to mainstream sustainability in the tourism sector
- National Digital Tourism Mission to digitalize the sector
- Sectoral Mission on skill development to ensure that India has the best trained and qualified manpower to maintain high standards of service
- National Mission on Destination Management to focus on ensuring synergy and coordination among public and private stakeholders
- National Mission on Tourism MSMEs to support and facilitate the start-ups, micro, small and medium enterprises
The inaugural session was attended by Hoor Al Khaja, Associate Vice President, International Operations – Department of Economy and Tourism of Dubai. She talked about India’s importance as a global tourist destination.
The session on medical tourism highlighted India’s strengths and the ability of the country to offer both modern and traditional systems of medicines, thereby providing a holistic healing destination across the world.
The session on luxury tourism showcased the changing face of luxury tourism in India, luxury tourist destinations across the country and initiatives taken by the government to make travel safe and secure.
The session on spiritual tourism highlighted the opportunities and potential for India to become a hub for spiritual and religious tourism, as the country offers vast cultural and religious diversity.
The session on MICE tourism was pivotal in showcasing India’s impressive combination of accommodation and conference support facilities that make India a successful MICE destination.
Given the growing importance of sustainable tourism, the session addressed key challenges for the tourism sector and the ways in which the future of tourism can be shaped by sustainable and responsible policies, and action by various governments and private sector.
The Tourism Fortnight also saw the virtual participation of several luminaries, including G Kamala Vardhana Rao, Director General, Ministry of Tourism (Government of India), Rupinder Brar, Additional DG, Ministry of Tourism, Govt. of India, Shilpa Gupta, Addl. Managing Director, Madhya Pradesh Tourism Board, and Sachin Ramchandra Jadhav, Director, Department of Tourism, Government of Odisha.