Border tourism in Uttarakhand has potential to draw tourists: PHDCCI

Border tourism can be developed by regulating footfalls and having a robust disaster management system.

In an effort to promote border tourism in Uttarakhand, the PHD Chamber of Commerce and Industry (PHDCCI), in association with the Ministry of Tourism, Government of India, hosted a Border Tourism Webinar Series.

The webinar was moderated by Yogesh Srivastav, Assistant Secretary General, PHDCCI, and saw participation from senior government officials, travel agents, tour operators, hoteliers, tour guides, airline professionals, travel associations and students from the travel and hospitality institutes.

Nainital, Uttarakhand, India

“Visiting the border states provide a culturally and historically rich experience. Due to the fragile nature of Uttarakhand’s environment, it is crucial to promote sustainable tourism by adopting measures such as regulation of footfalls and having a robust disaster management system. The state government should also look at developing alternative tourist attractions and promote ‘Winter Sports,’ which is done in states like Himachal Pradesh and Jammu & Kashmir,” says Vinod Zutshi (Retd. IAS), Former Secretary, Ministry of Tourism, Government of India.

Saurabh Rishi, Joint Adviser, Aspirational Districts Programme, NITI Aayog, informed that Udham Singh Nagar has shown significant growth across its different socio-economic indicators.

“However, with this growth, it is crucial to focus on sustainable development. The road connectivity of Uttarakhand from the National Capital Region is great and with new concepts of staycations. The tourism in the region can be further enhanced through homestays,” he says.

Popularly known as Devbhoomi or the Land of Gods, Uttarakhand has several well-known destinations like Nainital, Mussoorie, Corbett National Park, Auli and pilgrimage sites like Kedarnath, Badrinath, Rishikesh and Haridwar. Uttarakhand receives tourists from across the globe who visit this great land in search of physical, mental and spiritual healing,” says Pawan S. Jain, Chair – Tourism & Hospitality Committee, PHDCCI.

Hemant Kochar, Chair-Uttarakhand Chapter, PHDCCI, mentioned that many border states allow cultural intermingling through Border Tourism.

“However, there is a need for more engaging forms of tourism to which many private players will also be able to contribute. Uttarakhand has over the years shown immense growth in its connectivity infrastructure, thus becoming a hub for spiritual travellers,” he says.

Rajan Sehgal, Co-Chair – Tourism & Hospitality Committee, PHDCCI, proposed the formal vote of thanks.

The webinar was supported by PHDCCI’s Annual Sponsors such as, Multani Pharmaceuticals Ltd; Star Wire; P G Industry; Uflex Ltd; DLF Ltd; Continental Carriers Pvt Ltd; Belair Travel & Cargo Pvt Ltd; Radico Khaitan Ltd; Crystal Crop Protection Ltd; Paramount Communications; Superior Industries Ltd; JK Tyre & Industries Ltd; Comtech Interio; R E Rogers; AYUSH Herbs Private Ltd; Apeejay Stya Group; DCM Shriram; EaseMyTrip; Blossom Kochhar Beauty Products Pvt Ltd; MV Cotspin Ltd; Synergy Environics Ltd; Ajit Industries Pvt Ltd; P S Bedi & Co.; Indian Farmer & Fertilizers Corporation Ltd; Jindal Steel; Hindware Sanitary; Modern Automobiles; Livit Ltd; Axa Parenteras Pvt Ltd; Bhagwati Plastic and Pipes Industries.

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