Fam 2 Malabar 500 will focus on Thrissur, Palakkad, Malappuram, Kozhikode, Kannur, Wayanad and Kasaragod.
To promote Malabar as a vibrant tourism hub for domestic and international visitors, Kerala Tourism has launched the marketing initiative, Fam 2 Malabar 500.
By roping in 500 tour operators from India and abroad, this initiative will help tap the immense potential of the Malabar belt.
The travel trade fraternity from India and abroad will be invited to Thrissur, Palakkad, Malappuram, Kozhikode, Kannur, Wayanad, and Kasaragod districts this year.
“This initiative will help mark Malabar firmly on the global tourism map and attract domestic and international visitors to the region,” says Kerala Tourism Minister P A Mohamed Riyas.
He added that the government will extend all support to the tour operators and the industry bodies partnering with the campaign.
The tour operators coming in different batches as part of ‘Fam 2 Malabar 500’ will be taken on fam trips through the panoramic settings of north Kerala to learn all about Malabar’s rich history, heritage and lifestyle.
The first batch of 70 tour operators will be reaching Kannur on January 17. They will be hosted by North Malabar Chamber of Commerce’s package, ‘Mystical Malabar.’ This group includes tour and travel curators from Mumbai, Pune, Bengaluru, and Kolhapur. These travel curators will be taken to Kasaragod, Kannur, and Wayanad.
The team will visit interesting spots like Paithalmala, Thalassery Fort, Muzhappilangadu Beach, Aralam Sanctuary, Bekel Fort and the houseboat hub of Valiyaparamba.
The new initiative also aims to boost Kerala’s ambitious Caravan Tourism project, in which the Malabar region figures prominently. Tourist caravans will be displayed at Hotel Magnet, Puthiyatheru in Kannur on January 18.