The highly anticipated nightlife brand across eight countries is now in Mumbai! A less than subtle mix of naughty and nice, Toy Room certainly isn’t for the faint hearted
Since it’s launch on December 15, Toy Room has already made waves enough to be packed to the rafters. Popular for its A-list crowd and massively successful international presence, Mumbai now gets to experience nightlife like never before.
Located in the confines of Grand Hyatt Santacruz, ToyRoom is an upscale experience to say the least. What makes the premium experience even more tantalizing is undoubtedly its playful provocativeness.
Brought to India by Ashish & Shikha Begwani along with hospitality entrepreneur Akshay Anand, the nightclub first opened in New Delhi. Following its successful establishment, the team alongside Prasan Chawla & Rajveer Dhody have now set out to conquer Mumbai’s vibrant nightlife.
For all those living on and for the Gram, it’s undoubtedly Frank The Bear (Toy Room’s lovable mascot) that’s Toy Room’s biggest pull. Anyone from Harry Styles and Lindsay Lohan to Justin Bieber would definitely agree. The high energy bar transitions to a hip nightclub quite seamlessly, and one can certainly expect to rub shoulders with the who’s who of Mumbai’s elite here.
The debut night alone saw the likes of Malini Agarwal, Yash Birla, Shloka Birla, Kubbra Sait, and Alaya F to name a few. A cursory Google search of the established nightclub is enough to reveal why.
The space has been uniquely conceptualized and designed with no room for subtlety. The 450 person venue is designed by renowned New Delhi-based interior architects Chromed Design Studio. So for all the neon signs and innuendos that surround the place, you know whom you’ve got to thank. Strobe lighting aside, the sleek luxe interiors include metal and rose gold fixtures and fittings, reflective mirrors, and leather seating.
There’s also a hint of the local with special one-of-a-kind customized artworks from young and budding Indian artists. This is just the tip of the glamorous iceberg, however. The grand entrance lobby houses a special merchandise area, the Toy Room rendition of the classic Last Supper painting being an eye-catcher.
Like with any good nightclub, the bar is a natural magnetic point here as well. Toy Room, however, has managed to elevate the experience with an island bar under a massive pool of vintage disco balls, studded with approximately 2,000 teddy bears.
The USP of the space is the DMX controlled ceiling light which is synced with the music. The disco cloud lighting feature additionally dissipates millions of fractal light dots onto the entire space, making sure the real world will just never be good enough again. For the elusive elite crowd, there are various VIP corners juxtaposed with the main space for an exclusive club vibe. There’s also a separate private lounge on the upper level for hosting larger gatherings overlooking the main hall for the exceptionally picky crowd.
Infamous for their strict screening, Toy Room is worth the hassle if you can make it past the bouncers. Emulating the London flagship, there’s plenty of edgy hip-hop-inspired graffiti murals on the walls. Who can resist the vibe of a good club with Drake and Rihanna among other legends looking at you?
Fair warning, an experience at the Toy Room Mumbai does offer you an unparalleled ambience, but at a steep cost. The indulgent cocktails, decadent global menu, and slightly promiscuous interiors however, might just be memorably worth it.