1 Billion Breaths campaign seeks to ease India’s oxygen woes

The campaign by Indian restaurants across the world will run from May 23 to 29, selling meals priced the same as 10kg of oxygen. The goal is to raise US$250,000 through the week.

With the whole world pitching in to help India in its hour of crisis, it is indeed a testament to humanity’s spirit. As hospitals across the country struggle to provide oxygen in the required quantities to the affected, now, Indian restaurants across the world have collaborated to launch the 1 Billion Breaths campaign, which aims to help supply oxygen to the country.


Basu Ratnam, restaurateur and founder of INDAY in New York, first struck upon the idea for the 1 Billion Breaths campaign and reached out to fellow restaurateurs to participate in the initiative. A total of 28 restaurants across locations such as New York, Los Angeles, Toronto, Vancouver, London and Chicago, among others, have come together to raise awareness and donations for Covid-19 relief efforts in India. From May 23 to 29, these restaurants will be selling meals priced the same as 10kg of oxygen, with a goal of raising US$250,000 through the week. Oxygen for India and Give India Oxygen foundations are partnering on the campaign and will receive 100 per cent of all proceeds from selling these meals.

Aside from bigger brands, the campaign is also being supported by smaller restaurants and many are even creating special meals just for the campaign through the week. While these eateries are doing their part, there’s hope that even those who don’t live in any of the cities where the restaurants are participating in the campaign, will come forward to contribute to the cause directly through the 1 Billion Breaths official website.

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