Two B2B networking events will round off this year’s formats, with ITB Berlin bringing leading buyers and trade visitors together at selected European host destinations.
ITB Berlin Convention, which is scheduled to be held from March 8 to March 10, will focus on resilience, digitalisation, and sustainability.
The virtual ITB Berlin Convention will gather renowned speakers from all parts of the industry. A few days later, at the Digital Business Day on March 17, buyers and providers will be able to exchange views on a compact and innovative networking platform. Finally, in the summer, two B2B networking events will round off this year’s formats, with ITB Berlin bringing leading buyers and trade visitors together at selected European host destinations. The dates and locations of the B2B networking event series will be announced soon.
With two in-person networking events, ITB Berlin is for the first time gathering the industry in two selected marketplaces.
“If there is one thing that is good about the pandemic, it is that we can completely rethink concepts. In addition to the virtual formats of the convention and Digital Business Day, it was important for us to satisfy the urgent need for face-to-face meetings by offering fascinating networking events. These events give us an opportunity to spread out services over the course of the year and bring some 200 senior decision-makers together with relevant providers in selected markets. This is a first, and we are already looking forward to it,” says David Ruetz, head of ITB Berlin.
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Each event offers numerous networking opportunities, slots at a Speed Networking event, as well as a Knowledge Track, with workshops presenting and discussing the latest travel industry topics. In terms of providers, the new concept in particular targets tourism organisations, tour operators, accommodation, technology providers, travel agencies, DMCs, carriers, and business travel companies. These will in turn address leading buyers, trade visitors representing the leisure, corporate and MICE segments – including tour operators, travel designers, agencies and anyone interested in the respective markets. Hand-picked media representatives will also be able to take part in these exclusive industry events.