MICE segment to boost tourism in India

India to be a hub of mega conferences and exhibitions, says Additional Secretary, Ministry of Tourism.

MICE tourism in India is set to grow, indicates a recent report by International Congress and Convention Association (ICCA). On an average, an overseas conference traveller spends about Rs 1.2 lakh a day during his four-day stay in India. The government, therefore, has set an ambitious target to achieve 2% of the global MICE market share by 2025.

India mice
Global industries are looking at Mumbai as a potential MICE destination as it offers a host of executive business hotels and venues.

At EXPO 2020 Dubai, India Tourism highlighted the vast potential of MICE in India. The session, ‘Meet in India: Emerging Hub for Business and Social Events’ shed light on India’s impressive combination of accommodation and conference support facilities that make the country a successful MICE destination.

Rakesh Kumar Verma, Additional Secretary, Ministry of Tourism, Government of India and Chairman, India Convention Promotion Bureau, said, “India possesses excellent convention and hospitality infrastructure, unparalleled cultural, natural attractions and a rapidly growing economy all of which act as catalysts to India emerging as a hub of business and social events.”

He added that India is also an attractive market for exhibitions and weddings. 

“Ministry of Tourism is working on the strategy to position India as a MICE destination in the world and a hub of mega conferences and exhibitions. We are working towards creating institutional framework at the central, state and city level for the growth of MICE industry. The short-term goal of the Ministry is to enhance India’s share in MICE business to 2% from the current share of approximately 1% to promote the growth of MICE industry in the country,” he says.

Read more.

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The path forward for the MICE segment in India in 2021

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