#LetsGoKerala: Travel agents optimistic, as meet in Kovalam offers sneak peek into revamped itineraries

Kerala will focus on backwater trips and adventure tourism products this year.

Safe and responsible tourism appears to be the selling point for Kerala government to draw both domestic and international visitors into the state. Year 2022 for Kerala Tourism began with a B2B meet that discussed unexplored locales and revamped itineraries.

Nearly 120 top-performing travel agents from India gathered at KTDC Samudra Resort in Kovalam to learn about the new tourism offerings of God’s Own Country. The three-day event which was held from January 6 to January 8, focused on the campaign, #LetsGoKerala.

“Kickstarting a destination promotion event during these tough times shows the dedication of the stakeholders to push tourism in Kerala forward,” says Johnson Manish, Founder-Director of Forex Travel, a Kerala Tourism-accredited tour operator.  

Kerala tourism
Over 100 travel agents from India gathered in Kovalam for a B2B meet that discussed strategies to promote Kerala as the most sought-after destination.

The event, which was jointly organised by South Kerala Hoteliers Forum (SKHF), in association with Kerala Tourism and Tourism Professionals Club (TPC), doled out a memorable experience to travel agents from key markets like Gujarat, Delhi, Maharashtra, Telangana, and Tamil Nadu.

The familiarization trip for travel agents included boat tours, beach strolls, and a visit to the crafts village in prime spots. The focus was on prime spots like Kovalam, Varkala, and Poovar.

Travel agents pay a visit to kerala crafts village in kovalam.
Travel agents pay a visit to Kerala Crafts Village in Kovalam.

PA Mohamed Riyas, Tourism Minister of Kerala, stated that tour operators from across the country are convinced that Kerala is a safe spot for tourists.

“The government will offer all support to promote tourism in Kerala,” says Riyas.

Suggested Read: Rejoice, fellow travellers! Houseboat services in Kerala resume after a long hiatus

New itineraries

Kerala will soon be introducing revamped itineraries for tourists, which will include new activities in the adventure tourism segment and backwater trips in unexplored locales. Even private players like Kochi-based Paul and Mike Chocolates are looking to capture the tourism market in Kerala by opening its chocolate factory to the public and making it a tourist attraction.

This year, Kerala will also witness a boom in luxury caravan tourism. Last year, the state unveiled its first premium caravan — the LuxeCamper.

“Revamped itineraries will encourage more tourists to explore the hidden wonders of Kerala, says Manoj Babu, Secretary General, SKHF.

TPC, which played a prominent role in bringing together travel agents, foresees new tourism opportunities in Kerala.

“This meet is just the beginning. Soon, we will organize similar events in Munnar, Thekkady, Alleppey and North Kerala,” says Sheik Ismail, President, TPC.

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