A seed-to-sauce brand, Boombay is here to redefine your idea of good food, flavours, and fun!
The pandemic may have brought out your inner chef, but we could all use a little dressing (up)! And that’s where Boombay’s extensive range of products comes in.
Think Topping, Dressing, Dip & Spread, Stir-Fry Sauce, Vegan Mayo, or any other kind of sauce, and Boombay gives you maximum flavour. Each condiment has been carefully curated, coming with its own back story. The only thing that’s consistent among all products is high-quality and maximum flavour.
Fundamentally, Boombay is currently working towards building a strong food ecosystem based on innovation, flavour, convenience, sustainability and ethics. Every condiment is mindfully made with 100% natural ingredients, resulting in unusual combinations and pairings that are all delicious.
The brains behind the brand, Niharika Goenka, has a Masters in Nutrition and Exercise Physiology from Columbia University. Her relationship with food and nutrition is what inspired Boombay’s journey! Working on Arugula&Co. – a health food startup that she created to make people eat more veggies, Niharika had an epiphany. If your ingredient list doesn’t sound like real food, it probably isn’t. To turn her ideas into reality, she then joined hands with Chef Aditi Keni. With the latter’s experience, creativity, and research over two long years, the brand finally came to life.
Post anywhere between 20-50 trials, here’s a brand intent on perfection. Offering a mix of unfamiliar and classics, there’s dressings such as Kokum + Green Chilli and Smoked Chilli Jaggery, toppings such as Five Chilli Oil and Timur Chilli Crisp, vegan mayos such as Black Pepper, Dips and spreads such as Tamarind + Spice. For stir-fry lovers, sauces such as Black Sesame + Timur Pepper, Lime Leaf + Lemongrass are a few of their most innovative flavours.
What Boombay essentially does is make cooking so much easier. Whether it’s a quick sandwich, an elaborate dinner, or an indulgent dessert, there’s a condiment for every mood. And while most in this category are labelled unhealthy, this seed-to-sauce brand takes that aspect away to make both preparing and eating your meal a fun activity!
Boombay’s line of 100% plant-based condiments uses unadulterated ingredients sourced from regenerative farms. The brand carefully regulates the amounts of fats, unrefined sugars and salts to create delicious, nutritionally sound condiments. Additionally, all products use healthier sugars like jaggery and coconut sugar, and cold-pressed oils from seeds like sesame oil and extra virgin oil.
From sourcing to packaging, the brand screams sustainability. Everyone involved in the production process, from the farmers to vendors, benefit from this system. While ethical sourcing of ingredients is certainly key, there’s still a long way to go. As a direct-to-consumer brand, Boombay has also opted for glass packaging over plastic.
Available pan India, the products can be purchased on Boombay’s website as well as on Amazon. The products are also retailing offline and will be available soon in stores near you! So go ahead and get creative with condiments, the oft unsung heroes.
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