South Africa Tourism, Emirates to work jointly with travel trade to boost visitor arrivals

South Africa Tourism and Emirates will work closely to support travel trade partners and tour operators across key markets.

South African Tourism has join hands with Emirates to explore opportunities to collaborate on joint advertising and marketing campaigns, as well as familiarisation programmes to South Africa for travel trade and media representatives, among other initiatives. Emirates will also support the transport of South African Tourism’s marketing collaterals to select destinations in its network.

Tourists watching giraffe on safari at Stellenbosch, South Africa.

Emirates and the South African Tourism have signed a Memorandum of Understanding (MoU) to jointly promote tourism and boost visitor arrivals and inbound traffic to South Africa from key markets across the Emirates network.

The MoU was signed on the side-lines of Arabian Travel Market by Badr Abbas, Emirates’ Senior Vice President Commercial Operations for Africa, and The South Africa Tourism’s Acting CEO Themba Khumalo. Also present at the signing ceremony was Adnan Kazim, Emirates Chief Commercial Officer, Minister of Tourism in South Africa, Lindiwe Sisulu and a senior government delegation from the South African Consulate in Dubai, His Excellency Consul General David Magabe and members of the South African Tourism Board.

Adnan Kazim, Emirates’ Chief Commercial Officer, says, “For more than 25 years we have invested in, and grown our operations to, South Africa. We’re working hard to restore our services to pre-pandemic levels to help generate more opportunities for travelers from around the world to experience South Africa’s unique natural experiences, world-renowned cuisine, and local culture. Emirates is well-placed to support the recovery of South Africa’s tourism sector and help raise the profile of the destination again, offering convenient connections from over 130 destinations, and providing even more links for travelers who want to explore beyond our three South African gateways through our four airline partners.”

Minister of Tourism in South Africa, Lindiwe Sisulu welcomed the signing of this MoU, citing the benefits it will yield for travel between South Africa and the Middle East. “We want to continue ensuring ease of access into South Africa for Middle Eastern travelers and this collaboration will assist us in elevating our trade efforts; in terms of packaging the destination. We look forward to welcoming more travelers from the Middle East, to experience the various quality assured products and experiences that cater for this market, including; family friendly accommodation establishments and activities, a diverse offering of cuisine as well as wildlife and safari,” says South African Minister of Tourism, Lindiwe Sisulu.

“The Middle East is a critical market for South Africa so this partnership will be very instrumental in ensuring ease of access to and from South Africa for travelers from this region. This will increase direct airlift, making room for more travelers, and as our tourism sector recovers we look forward to welcoming more visitors from the Middle East.,” says South African Tourism Acting CEO, Themba Khumalo.

Aimed at supporting South Africa’s tourism recovery efforts, the partnership between Emirates and South African Tourism is part of the airline’s longstanding commitment to grow the tourism market in the country.

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