Minister of Tourism Lindiwe Sisulu called for greater collaboration among all nations in Africa to advance tourism in the continent.
Travel Indaba, Africa’s biggest trade show, officially opened on May 3. Travel suppliers and buyers gathered at Inkosi Albert Luthuli International Convention Centre to work collaboratively to drive tourism growth.
Minister of Tourism Lindiwe Sisulu officially opened the trade floor, effectively putting into motion 22,000 scheduled meetings between exhibitors and buyers.
“Africa’s Travel Indaba is a springboard for the continent to achieve even greater levels of recovery. We are here because we have a collective responsibility to reignite the African continent’s tourism growth and economy.”
Sisulu called for greater collaboration among African countries to advance tourism in the continent.
“As we do business, we must remember that our continent is also our own market. All countries in Africa have potential for domestic tourism growth. Intra-continental tourism from Africa’s rapidly growing economies and growing middle class is an opportunity begging to be explored. We need improved collaborative efforts between our countries to achieve this,” says Sisulu.
Africa continues to struggle with numerous barriers to tourism growth, which include poor road infrastructure between major cities, limited airlift, and stringent immigration regulations.
“I have had several engagements with my fellow cabinet members in related departments, in a bid to partner and address these challenges as we together work towards our sector’s recovery. We have already seen positive developments around the roll-out of the e-visa regime for some of our key source markets. This is not only important for South Africa’s tourism sector recovery, but also for the greater continent’s intra-trade activities,” she says.