Apart from launching the Qmin shop at The Connaught, New Delhi, IHCL also announced expansion to add 15 new outlets.
Qmin, the culinary and food delivery platform from the Indian Hotels Company Ltd (IHCL), has launched its lifestyle gourmet store Qmin Shop at The Connaught – IHCL SeleQtions, New Delhi. The brand has also announced its expansion with 15 new outlets, 10 of which will open in Bengaluru by the end of November 2021. In addition, five new outlets will be added. These include Qmin Shops and Qmin – On The Move, its food trucks and soon to launch mobile pods.
Qmin is a pandemic success story from IHCL, where the hotel company managed to launch an app-based food delivery service in record time at a point when its revenue was down to zero. As the pandemic recedes and the brand matures, it is going beyond food delivery and diversifying into gourmet stores, food trucks and mobile pods.
Speaking about this development, Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, said, “This is in line with IHCL’s strategy of leveraging the strength of its food & beverage portfolio and expanding its hospitality ecosystem. Qmin has been revolutionising the culinary space with its distinctive branded offerings across multiple market segments and price points. The addition of these new Qmin offerings will extend the brand’s reach.”
Since its launch in 2020, Qmin has rapidly expanded to 19 cities, delivering comfort food as well as signature favourites from IHCL restaurants. The brand is available on its proprietary Qmin app, catering to the consumer demand for online food delivery. It has now broadened its scope to include the Qmin Shop, offering a variety of gourmet products, and a café. Qmin – On The Move caters to the need of on-the-go meals. Keeping up with evolving market needs, Qmin will continue to scale in the months ahead, IHCL says.