ProWine Mumbai to be held in October

The world-class event brings wine, spirit and craft beverage brands, importers, distributors, wholesalers and retailers with international brands looking to enter the Indian market and noteworthy large-scale buyers including hotels, restaurants and bar owners under one roof.

Lights. Camera. Cheers. Get set for India’s largest showcase of winning brands in wine, spirits, and craft beverages.

Come October, India’s city of dreams will play host to the 2022 edition of ProWine Mumbai, which will be held in association with top notch trade event organiser— Messe Dusseldorf and luxury wine and spirit consultancy, All Things Nice. The two-day ProWine Mumbai will take place on October 17 and 18 at the Jio World Convention Centre in Bandra Kurla Complex.

Prowine
The two-day ProWine Mumbai will take place on October 17 and 18 at the Jio World Convention Centre in Bandra Kurla Complex.

While the B2C segment will take visitors on a journey of discovery of the world’s finest wines and spirits, the B2B facet will provide an unparalleled opportunity to trade, discover, learn through inspiring conversations, and share their success stories with like-minded individuals.

The world-class event brings wine, spirit and craft beverage brands, importers, distributors, wholesalers and retailers with international brands looking to enter the Indian market and noteworthy large-scale buyers including hotels, restaurants and bar owners under one roof.

Prowine
ProWine will provide an unparalleled opportunity to trade, discover, learn through inspiring conversations, and share their success stories with like-minded individuals.

By enabling face-to-face business meetings with Indian and international labels, consumers are introduced to new products and trends, the opportunity to taste over a thousand brands and attend masterclasses that are led by experienced mentors and young trailblazers.

Despite the pandemic, the 2021 edition ProWine witnessed participation from over 200 brands from 70 companies across 13 countries with 2,017 attendees. The event saw dignitaries from The U.S. Consulate, the Consulate General of France, Australian High Commission, South African Consulate, Trade Centre of Argentina, Republic of Mauritius, corporate heads, media, and industry associations. 

The evolving drinking preferences of the younger generation and the expanding liquor market in the Indian subcontinent have brought about a sea change in the way people consume their alcohol. Experiment and education are the keys.

Prowine
By enabling face-to-face business meetings with Indian and international labels, consumers are introduced to new products and trends.

The Indian Council for Research on International Economic Relations (ICRIER) estimates the market size of the Indian liquor industry to be $52.5 billion. Bold steps have been initiated by the wine and spirits industry and policymakers to boost e-commerce and home delivery channels for alcoholic beverages with a strong regulatory framework that will fortify the state exchequer, protect the livelihood of millions of workers employed by the industry, and prevent overcrowding at retail stores.

Recently, the Maharashtra Cabinet also permitted the sale of wine in supermarkets and walk-in stores across the state. Progressive initiatives like this will improve wine production and sales by 20%-30%. This decision will build awareness of good quality domestic and imported wines, thereby providing better accessibility and increasing much-needed consumption.

For more information,

visit www.prowine.in 

E-mail: bits@md-india.com ; cheryl@allthingsnice.in

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