Business conferences and birthday celebrations: Events are back

Some of the top amenities party planners are looking for in an event venue include enough restrooms for guests, a bar package, and a dance floor.

Events are back, and people are ready to go out and celebrate, and did you know that birthdays are the No.1 reason for hosting an event? 

Events
The gamification of events to engage a larger audience and the emergence of advanced technologies are among the factors contributing to the event management platform market growth.

Despite the havoc caused by the pandemic, it’s not uncommon these days to see staff at restaurants and cafés in metros across the world as well as in India singing “Happy Birthday” while presenting a table with a decadent dessert multiple times in a night. At star hotels in India, there is a steady stream of well-dressed guests strolling through the lobby, searching for the ballroom to attend the big fat Indian weddings or engagement ceremonies.

Some of the top amenities party planners are looking for in an event venue include enough restrooms for guests, a bar package, and a dance floor.

The event management platform market growth in APAC increased due to the rapid adoption of advanced technologies in countries like India. Digital-first initiatives by the Indian government to promote the digital infrastructure are also boosting the adoption of event management solutions.

“Events are 30%+ of a venue’s revenue and growing,” says Jonathan Morse, CEO of Tripleseat, a web-based sales and event management platform for restaurants, hotels, and unique venues.

 “The last 12 months have been record-breaking for the number of people looking for a venue to host their event. There is no sign that this desire to have an event to celebrate a life occasion or for business to bring co-workers together is slowing down,” says Morse.

Gamification of events

The event management platform market is growing due to factors such as the integration of gamification and advanced virtual reality techniques in event management platforms for engagement of the audience, adoption of technologies, such as machine learning, artificial intelligence (AI), and the Internet of Things (IoT) in event management platforms. Thus, these factors are expected to provide lucrative opportunities for the event management platform market during the forecast period.

“As far as corporates are concerned, business is coming back, as more companies come out of their cocoons and end the Work From Home mode. As both internal rules and regulations, as well as external rules begin to relax, we will witness a strong focus on MICE events by the third quarter of 2022-2023. Yet, it will take another 12 months for a full-throttle return to what it was pre-pandemic,” says Garg, CEO & Co-Founder of E-Factor Entertainment.

With the emergence of cutting-edge technology, conference/seminar events have been revolutionized.Previously, all event planners only required an overhead projector. However, wireless connectivity has become critical for the growth and efficiency of events. Furthermore, LCD projectors, video conferencing, and quick notebooks are the new standard for corporate events in the US.

Hence, the growing transition of the event industry is anticipated to offer lucrative opportunities to the event management platform vendors.

Factors, such as a growing inclination toward global virtual events and a surge in industrial webinars influence the event management platform market. Further, the gamification of events to engage a larger audience and the emergence of advanced technologies are among the factors contributing to the event management platform market growth.

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