Nutty Yogi has an interactive e-commerce store in which customers can shop by category as well as benefits.
Pallavi Gupta is a woman of few words and plentiful action. As the Founder & CEO of Nutty Yogi, she is revolutionizing the organic food industry by re-imagining the way clean food is being consumed.
“Organic food need not be boring. At Nutty Yogi, we have consciously made our food exciting,” she says.
The brand Nutty Yogi was inspired by an illness that Gupta suffered from a few years ago. When diagnosed with Lupus — an auto immune disorder for which the western medicine had no cure — Gupta leaned towards Ayurveda and adopted a clean eating lifestyle.
“We collected age-old recipes from my grandmother and other elders in the family. Today, Nutty Yogi embodies the nuttiness of modern life while helping people to lead yogic lives,” she says.
Nutty Yogi products do not demand the consumer to shift his or her palate. There are healthy substitutes for everything that exists in the kitchen without compromising on the taste.
“It will not break your budget to be healthy. Food is one of the few indulgences in life that shouldn’t be a compromise. We allow you to indulge without overcharging your guilt bank. Healthy food can be affordable and Nutty Yogi proves that. We are not just about the ingredients. Our blends and recipe-based preparations take the effort out of converting ingredients into nutritious food,” says Gupta.
Today, for scores of consumers, Nutty Yogi has become a habit – a way of life.
“They cannot live without us,” she says.
On the existing patterns of organic food consumption, Gupta says, “Organic is here to stay. Customer now understand the need to eat clean and healthy. At the same time, they are not willing to sacrifice indulgence for health. They want something which adds taste and song to life, and at the same time, not hurt health.”
At the heart of Nutty Yogi are three attributes: To be authentic, relatable, and honest.
“We are unique that we follow the consumer pulse and evolve our range with the consumers taste and trends. We follow a model in which provide new products every quarter to suit the emerging needs,” she says.
On the growth and expansion of Nutty Yogi, Gupta revealed that the brand is trying to reach multiple touch points.
“This is a distribution heavy business. We plan to add our range to Amazon Internationally,” she says.
Nutty Yogi has an interactive e-commerce store in which customers can shop by category as well as benefits. The portal also houses fascinating organic food collections, such as ‘Nutritiously Naughty,’ ‘Mood Boosters,’ and ‘Ancient Wisdom Foods.’ The e-store also provides traditional recipes that would delight every foodie.
When Nutty Yogi was launched, the team knew that they wanted to be present in all aspects of the consumer’s food journey. For them it wasn’t about just a change in ingredients, it’s about creating a change in the customer’s lifestyle.
The team travelled to the foothills of Himalayas to source the best apples, walnuts and pink salt. Honey is sourced from the forests of Madhya Pradesh. Quinoa, amaranth, buckwheat and other super grains are sourced from Jodhpur, which was historically the capital of the Kingdom of Marwar in Rajasthan. Jowar is being sourced from Karnataka, and rice in Kerala and Tamil Nadu.
The brand today has compassionately conquered kitchens, breakfast, office lunches, and travel bags by creating a vast range of products.
From wholesome flours to home-made pickles, alternative sugars to authentic spices, snack time munchies to salad dressings, Nutty Yogi has curated everything that gratifies body, mind, and soul. “We follow the consumer pulse and evolve our range with the consumers taste and trends. We follow a model in which provide new products every quarter to suit the emerging needs,” says Gupta.
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