If you love your beverages, you’ve definitely heard of and used Monin’s syrups, liqueurs and fruit purees. The French company comes with more than a century of artisanal beverage know-how, and helps hotels, restaurants, cafes, and bars devise unique menus and applications.
Georges Monin has now launched their first exclusive ‘Experience Studio’ in India. The flagship facility spread across 3,500-square-foot is being inaugurated in The Dhan Mill, New Delhi. The company is expected to launch similar centres across the country as part of its ‘Make in India’ commitment.
The Experience Studio, also known as the ‘House of Innovation’ at Monin, showcases experimentation with flavours and applications. The globally renowned brand has established over 100 studios across the world, with each studio catering to the local market in terms of flavours and applications.
Entry to the exclusive Experience Studio will be on an invite-only basis, which allows the clients to thoroughly experience the location. The company plans to conduct several innovative, industry-related programs at the studio. Visitors will have a chance to savour several beverage innovations, and partners can showcase their talent through personalized menu curation sessions.
The Studio is intended to be a hub of learning and help clients with technical knowledge about the products, techniques of beverage presentation, and suitable food pairings. Partners can also learn about the art of creating the best quality drinks while maintaining costs using high-quality Monin products.
If you’re an F&B professional, student, bartender, barista, mixologist or have a keen interest, you’re definitely one of the clients they’re eyeing.
“We plan to conduct masterclasses and new educational modules at the Studio,” says Rohit Singhavajhala, Marketing Manager, Monin India Pvt. Ltd. He adds, “India has a very vibrant F&B industry with taste palettes changing every 100 kilometres. The studio will be a testing centre where unique applications are launched- from the hot coffee in the morning to the frozen yogurts and dessert. The opening of this studio is just the beginning of our ambitious plans.”
This new development comes after Monin opened its wholly-owned subsidiary in Hyderabad as Monin India Pvt. Ltd. With a 40-acre manufacturing site, the company also has an exclusive in-house R&D centre in Hyderabad that researches on the Indian palette. The R&D centre will develop new flavours and product categories, adding to Monin’s existing range of popular flavours.
Commenting on the Studio’s opening, Germain Araud, Managing Director, Monin India Pvt. Ltd says, “Once we have a well-established studio, we do have plans to open more studios in other major cities across India. The studio will act as a catalyst to exchange creative ideas and discover new applications catering to the Indian palette and bring together stakeholders of the beverage industry.”
With more than a hundred partners across its distribution network, Monin is now looking at strengthening its presence in the country. The company also has a 30 plus member ‘sales and beverage innovation’ team of hospitality professionals who work with clients across India to help them develop creative beverage and culinary solutions.
Monin has always been a staple for bartenders and baristas for a myriad of reasons. They focus on the best practices, including responsible sourcing, natural ingredients, no artificial flavouring or colouring in the majority of its portfolio, and the use of pure cane sugar for its syrups.
The French company has also become synonymous with versatility and quality and offers over 150 flavours across 150 countries. This could well be the start of an experience that redefines beverages as we know them today.