The campaign will market the geographic advantage of having scattered islands, which allows natural social distancing.
The Maldives has unveiled a new initiative to draw affluent Indian travellers. The Maldives Marketing and Public Relation Corporation (MMPRC / Visit Maldives) joined hands with leisure travel brand, Pickyourtrail, to increase the destination momentum in the Indian market. The 3-month campaign will be held from April to July and aims to create more interest towards the Maldives amongst the travel trade and travellers from the Indian market.
The Maldives has welcomed over 289,964 tourists to the country in March 2022, with India ranking as the third top source market for this period with 26,094 arrivals which is 9.0% market share.
This campaign is aligned with MMPRC’s market strategies for the Indian market. It targets to market the geographic advantage of having scattered islands which allows natural social distancing and market the individual products including resorts, hotels, guesthouses/homestay and liveaboards in the Indian market. The strategy is also based on informing the travel trade and travelers from India about the latest travel guidelines, safety measures in place in our facilities, and unique experiences offered to holidaymakers in the Maldives.
As India’s popular travel brand that is now growing exponentially with its unique DIY platform online, Pickyourtrail allows new age travellers to create and customize their holiday. Their on-trip app lets customers access their tickets, documents, and all information on local restaurants & tourist spots. Pickyourtrail has crafted over 50,000 vacations in 14 countries.