Lavazza launches its sustainable coffee blend range La Reserva de ¡Tierra!

Comprising blends from four different countries, La Reserva de ¡Tierra! is Lavazza’s first step towards sustainability.
Every bean in lavazza's latest sustainable collection is carefully selected from the coffee-producing lands of india, brazil, colombia. Image: unsplash.
Every bean in Lavazza’s latest sustainable collection is carefully selected from the coffee-producing lands of India, Brazil, Colombia. Image: Unsplash.

As one of the world’s most important coffee roasters, Lavazza has carved a niche for itself across 140 countries. This time around, the Italian brand brings to India a collection of sustainable coffee blends from around the world with its range La Reserva de ¡Tierra! – Colombia, Brasile, India.

The newly launched La Reserva de ¡Tierra! Selection is an aromatic espresso with medium body and a sweet taste. Lavazza’s latest is a unique blend with a perfect balance between notes of jasmine flowers, almonds and milk chocolate. The selection has been developed by skillfully selecting and combining Arabica from the best origins of Central and South America.

La Reserva de ¡Tierra! range is a collection of the finest and sustainable coffee blends carefully designed and crafted to offer professional baristas the unique taste experience of a coffee origin land. Every blend contains coffee from territories and communities involved in Lavazza Foundation projects in collaboration with Rainforest Alliance (RFA) to bring coffee lovers a unique sustainable taste experience of coffee origins.

Suggested read: Get your kick of caffeine with Araku’s latest launches

By signing the united nations’ agenda 2030 and its 17 sustainable development goals, the lavazza group has embarked on a journey to integrate the principles of sustainability into all its activities and processes.
By signing the United Nations’ Agenda 2030 and its 17 Sustainable Development Goals, the Lavazza Group has embarked on a journey to integrate the principles of sustainability into all its activities and processes.

Staying true to the quality of coffee we’ve come to expect of Lavazza, this range also bears marks of great attention to detail. Each bean is carefully selected from the coffee producing lands of India, Brazil, Colombia and Central & South America. It’s then gently roasted to bring together a perfect cup of rich and intense aroma and taste profile.

The sustainability project’s objective, started in 2002, is the improvement of coffee quality. Thanks to the collaboration with the Rainforest Alliance, the development of social and living conditions and economic growth of coffee farming communities is now possible whilst respecting the environment. Today more than 130,000 coffee growers are involved across 19 countries in 3 continents. 

This range symbolises Lavazza’s strong commitment to creating a sustainable approach to people and nature. Through the La Reserva de ¡Tierra! Selection, they aim to improve living and environmental conditions of coffee-producing communities, while promoting entrepreneurship and the producers’ independence.

Since their entry on the Indian coffee scene in 2007, Lavazza has gone on to become a well known brand across the country. Luigi Lavazza S.p.A., with its origins back in 1895, is an international coffee powerhouse, synonymous with all things Italian – creativity, art, passion and of course espresso coffee. The brand is one of the most important coffee roasters in the world – in-Home and Away-from-Home sectors (Foodservice, Vending and Cafes). Today it has consolidated its presence in the retail branded coffee, café products as well as in the coffee machines segment and has become a leading player in the country.

Read more.

Skip the cliches with The Valentine’s Day Survival Kit by Araku Coffee