Kenya Tourism to focus on four key cities in India

Kenya Tourism Board has formulated a slew of initiatives to increase India outbound to the country.

With its expansive game reserves and spectacular safari rides, Kenya has always been on the bucket list of Indian travellers.

Kenya tourism
Kenya Tourism Board has formulated a slew of initiatives to increase India outbound to the country.

In 2019, before the pandemic, Kenya welcomed 122, 649 travellers from the Indian market. In 2021, despite uncertainties due to the pandemic, the total international arrival to Kenya from India was 42,159, the fifth highest after the U.S (136,981), Uganda (80,067), Tanzania (74,051) and UK (53,264).

This year, Kenya Tourism Board has formulated a slew of initiatives to increase India outbound to the country.

In June, Kenya Tourism Board (KTB) hosted a familiarisation trip in Nairobi for India’s leading travel companies.

In July, KTB’s joint promotional campaign roped in FCM Travel Solutions India and Yatra to build traveller confidence. The campaign targets cities like Mumbai, Delhi, Ahmedabad and Bangalore, where most tourists come from.

This year, Kenya has projected 80,000 arrivals from India.

“With the full resumption of commercial flights between the two countries, we are exploring avenues of collaborations with key partners in travel to ensure that Magical Kenya is in the radar of potential visitor,” says KTB chief executive Betty Radier.

This partnership intends to enable over 300 passenger conversions to Kenya through customised packages and promotional campaigns, such as out-of-house marketing, push notifications, GDN, and social media marketing.

“We need to harness this potential to pull more Indians visitors into Kenya, we shall work with more providers and agents to actualize this. Going forward, we want to further our efforts towards promoting Kenya as an ideal destination for people seeking a quality vacation or business or leisure trip,” Radier says.

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