The satellite town gets its very own Hard Rock Cafe, replete with music memorabilia, great burgers, and of course, great music.
Even if you’ve never been to one before, you’ve definitely come across the iconic mustard yellow and maroon lettering of the Hard Rock Cafe. Get ready to dive into some classic American burgers in the presence of music memorabilia like never before at Seawoods Grand Central Mall.
Hard Rock International has an immense presence to sing of, with venues in over 74 countries spanning 241 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops, Live Performance Venues, and Cafes.
Interestingly, the brand’s valuable collection that forms a big part of its draw for consumers came from a donated Eric Clapton guitar. Today, Hard Rock’s authentic music memorabilia has ballooned up to 86,000 pieces and counting, proudly displayed at the locations.
The newest location is spaced across a 3500 square-feet cafe and can seat 128 guests, a treat in a cramped city like Mumbai. True to the legendary aesthetic, the decor is a perfect harmony of elegance and avant-garde. The Rock Shop greets guests into the indoor area that boasts of a raised bar, the live stage, and dining spaces.
What sets this location apart is perhaps the use of local materials, thus complementing the indulgence meets modern look. Before the brand became the giant it is today, it was just a way for two Americans in London to get a good burger.
Once upon a time in 1971, Isaac Tigrett and Peter Morton wanted to find a good American burger while living in London. An old Rolls Royce dealership offered them a six-month lease to open their own American-style diner. The rest, as they say, is history.
“There was no American restaurant in Europe,” Tigrett once said in an interview. “So it really became the first American restaurant, but more importantly, it really became the first classless restaurant in the UK.” He also added that putting the first Hard Rock Cafe location so close to Buckingham Palace was the “perfect incongruent sort of piece missing” from the city’s restaurant scene.
If there’s ever a way to rock a burger and a tune, it’s definitely at Hard Rock Cafe. The Navi Mumbai location stays true to the origin story, filling the town’s void for some good old American grub.
The all-new menu headlines Legendary Steak Burgers, The Original Legendary Burger, and of course, The Big Cheeseburger. In addition to stunning starters and an extensive selection of salads, sandwiches & specialty entrees, watch out for a new local-inspired Indo-fusion menu. Created by Chef Cyrus Irani, it features the Hawaiian Vegetarian Skewers, Tandoori Chicken Sliders and Jalapeno flavoured Dyna Bites.
Even the milkshakes come with a fun twist, such as All new Boozy Milkshakes, cocktails such as Rockin’ Fresh Rita, Rock House Rum Punch, and Hurricane.
“Opening Hard Rock Cafe Navi Mumbai during 2021 has been a huge challenge for our partners, and we feel extremely proud to finally be able to announce the opening of this iconic cafe in the iconic city of Mumbai,” said Anibal Fernandez, Vice President of Franchise Operations for Hard Rock International.
As patrons continue to enjoy the signature aura, not many are aware of Hard Rock’s ownership. The Seminole Tribe of Florida acquired the Hard Rock brand in 2007 and is now poised to expand across the globe. The purchase has been incredibly beneficial for the 4,100-member tribe, with revenues allowing every person to receive biweekly payments, estimatedly around $128,000 a year, along with free healthcare and college tuition.
However, one can’t overlook the fading attraction of what was once considered the IT place to be. Illustrating the same, the first Hard Rock Cafe in India at Worli, Mumbai, downed its shutters over ‘commercial reasons’ in 2006. Many similar restaurant chains once touted as legendary, such as Applebee’s, Chilli’s, and more might be foraying into India, but fast fading from the global millennial scene.
That being said, the heart wants what it wants. And if yours wants to feast on some great food and greater music, a visit to Hard Rock might just be what the doctor ordered.
P.S: There’s never-seen-before memorabilia from Nicki Minaj, U2, Paul McCartney, and Bob Dylan to incentivize you.