Covid variants will only accelerate demand for luxury travel: Chadha

Luxury travellers will look at wellness and transformational experiences.

A virus and its variants will not stop people from traveling, says Chhavi Chadha, CEO of Bespoke Tailormade Experiences.

“If anything, the pandemic will only accelerate demand for travel. I see luxury tourism picking up. Travel may see its ups and downs but will not come to a halt as travel is the means to rejuvenate and refresh, especially during these times of uncertainty. Travel undertaken with all safety precautions is actually a means to cope with a situation like this,” she says.

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Chhavi Chadha, CEO, Bespoke Tailormade Experiences

Chadha sees 2022 as the Year of Travel. Shedding light on luxury travel trends for the year, Chadha explained that people seeking luxury will look at wellness and transformational experiences.

“People today are looking at meaningful travel activities that contributes to their growth. Relaxation and health-focused holidays are getting a lot of interest,” she says.

Chadha added that travellers are also turning to lesser-known destinations and avoiding popular tourist spots.

“People have become spontaneous about their trips. As the rules are changing every other day, people are not pre-planning their trips and relying on last-minute plans,” she says.
This season, according to Chadha, domestic destinations like Udaipur, Jaisalmer, Jawai, Coorg, and Goa are in demand among luxury customers.

Suggested read: Luxury travel in India will be redefined in 2022, says Jyoti Mayal, President of TAAI

Luxury travel
The Maldives has always been the most sought-after destination by the Indian luxury traveller.

“For international holidays, travellers are looking at St Moritz, Seychelles, Courcheval, and the Maldives,” she says, adding that Covid protocols at a destination plays an important role in choosing a getaway.

“People are ready to comply with the Covid norms of their home country as well as those of the destination they are headed to. Unless there is a complete halt in flights, there is no stopping for the luxury traveller. Moreover, domestic destinations with high-end, experiential-based stays are and shall remain of great interest to luxury tourists,” she says.

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