The World Class bartending competition has 100 aspirants creating signature cocktails at venues across 12 Indian cities. The winner will represent India at the World Class Global competition in Madrid in July.
With a view to promote drinking culture and educate consumers as well as bartenders, Diageo’s one-of-a-kind bartending competition, World Class, is back in its 12th edition. The 10-day World Class Cocktail Festival was on from March 18 to March 28 across 100 venues in 12 Indian cities.
The first round of the competition saw aspiring bartenders and mixologists send in unique cocktail recipes online. Of these, the top 100 were chosen by an expert panel comprising F&B professionals alongside restaurateurs and media and industry leaders.
In the second round, the top 100 contenders created their signature cocktails at the competition venues. For the first time, consumers were able to participate in the festival at the various venues, sampling the signature recipes for themselves.
In April, the winner of the competition will be announced, who will then represent India at the World Class Global competition in Madrid in July.
Shweta Jain – vice president: luxury commercial, key accounts & south Asian country markets said, “Diageo Reserve World Class continues to be the lighthouse platform in the world of bartending. Its growth has inspired hundreds of bartenders to constantly scale newer heights and provide finer experiences for consumers across bars, restaurants and now even at home. This year onwards we have included curations for end consumers as well. This adds to the excitement across. Diageo India is very excited to have the best Indian bartender in Madrid for the World Class Global finals this year.”