Gruyère in Switzerland, the chocolate capital of the world, is soon to be the home of Nestlé’s upcoming chocolate theme park by 2025.
Who doesn’t love indulging in melt-in-mouth, sinfully delicious chocolates? But Nestlé has decided to take it a few notch higher for chocolate loves. The Swiss F&B conglomerate is planning to open a chocolate theme park in Switzerland dedicated to the cocoa substance.
The unique project will be located in the Gruyère region of the ‘chocolate capital of the world’. Switzerland is determined to establish its international reputation for chocolate. Or rather, Nestlé is determined to cement its status as a chocolate giant with this theme park. The project is expected to be completed by 2025, reports Swiss newspaper “Le Temps.”
In fact, the plan for this future gourmet destination already has its foundations. Nestlé plans to expand the site of Maison Cailler, where chocolate has been produced for nearly 200 years. Located in Broc, it is the oldest chocolate factory in Switzerland.
Situated north of the Gruyère regional park, where the famous cheese is made, the factory also houses a chocolate museum. It’s a destination that is already very popular with visitors ranking as the third most visited museum in Switzerland. With its new chocolate theme park, Nestlé plans to welcome up to one million chocoholics per year to the site.
Around 80 million Swiss francs have been invested in the chocolate theme park. However, project manager Olivier Quillet has already noted that the theme park will not have any adventure or roller-coaster rides. Instead, the site will be developed around taking visitors through a journey to better understand the history of cocoa and its production. After opening in 2025, the multinational could add a hotel and spa to the project by 2030.
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