Busan sets its sights on MICE tourism

Busan has built a MICE infrastructure optimised for hybrid online and offline events.

South Korean city Busan is decidedly becoming an attractive destination for the meetings and incentives industry.

To revive the MICE industry, Busan has built a MICE infrastructure optimised for hybrid online and offline events and completed its vision of a ‘super-connected hub of the MICE industry.’

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Busan| south korea
Busan is a center for international conventions. It is also a center for sports tournaments in Korea, having hosted the 2002 Asian Games and FIFA World Cup.

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Along with Busan! Again campaign, the South Korean city will establish an internal and external consultation system and actively attract and hold small-scale VIP events and mid-to-large-scale hybrid MICE events.

An official from Busan Tourism Organisation said, “As the landscape of the MICE industry at home and abroad has been changing rapidly for the last three years of the COVID-19 crisis, it is necessary to support not only the conference and exhibition infrastructure that can be used both online and offline, but also tourism resources such as unique venues.”

About seven large international conferences with more than 1,000 people are scheduled to be held in Busan in 2022. This includes the 18th IFSES World Congress of Endoscopic Surgery, the Asian Patent Attorneys Association (APAA) Council Meeting 2022, and the 2022 International Council of Combustion Engines Congress.

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