Yas Island Abu Dhabi launches Bollywood-themed campaign with Ranveer Singh.
In an effort to increase India visitors to Yas Island Abu Dhabi has launched a viral marketing campaign, Yas Hai Khaas (Yas is Special), with Bollywood’s most boundary-pushing star, Ranveer Singh, targeting consumers from India.
The campaign draws the audience into the actors action-packed holiday to Yas Island as he visits the destination’s most iconic landmarks, from interacting with Batman at Warner Bros. World Abu Dhabi, to chasing waves at Yas Waterworld, to riding the fastest rollercoster in the world at Ferrari World Abu Dhabi.
On the collaboration, Ranveer Singh says, “Yas Island is such a spectacular destination and I had a great time shooting the video! I am delighted to be the destination’s brand ambassador and I hope vacationers get to enjoy Yas Island as I have. Whether you travel as a family, with your friends or a significant other, get ready for one of the most exhilarating trips, only at Yas Island.”
Liam Findlay, CEO of Experience Hub, Yas Island says, “With its entertaining depiction of Yas Island’s award-wining theme-parks, record-breaking attractions and legendary hospitality across hotels, dining and retail, we hope this campaign inspires viewers to visit Yas Island with family and friends very soon, because Yas truly is Khaas, just like Ranveer Singh.”