Blue Tokai’s latest venture celebrates the era of specialty coffee in India

The Debut Series by Blue Tokai Coffee Roasters introduces six first-time specialty coffee producers from India.
Blue tokai's debut series will feature coffee lots by six first-time specialty coffee producers.
Blue Tokai’s Debut Series will feature coffee lots by six first-time specialty coffee producers.

If you’re remotely into coffee, times have evolved enough for you to have a preference. Given the boom in the specialty coffee segment, most aficionados have a specific brand they love, even as more arrive on the scene. 

Through it all, Blue Tokai Coffee Roasters has consistently managed to remain India’s largest and fastest-growing specialty coffee brand. And now, they’re giving back to the coffee community with the launch of coffee lots by six first-time specialty coffee producers as part of their latest initiative, the Debut Series 

An extension of Blue Tokai’s endeavour to foster a fair and commercially viable ecosystem for Indian specialty coffee producers, the ‘Debut Series’ will mark the onset of these producers’ journey into the world of specialty coffee. It celebrates the joy of firsts within this industry especially in India, a country where the segment was previously virtually non-existent. Today, however, they’ve witnessed remarkable growth over the last few years.

The specialty coffee producing segment is on the rise in india, with an increasing number of consumers demanding quality.
The specialty coffee producing segment is on the rise in India, with an increasing number of consumers demanding quality.

While the early days in 2013 saw less than 50 specialty producers, the numbers are well over 200 producers now. This magnification is a testament to the growing demand for good quality Indian coffee, as well as its potential to put India on the global coffee map. 

The Debut Series is slated to launch with three light roast lots from Anai Kadu Estate. The quaint 50-acre plantation borders the Devamachi Reserve Forest of Coorg and is essentially the source and home of Blue Tokai’s flavours. Each month, the brand will launch coffees from two new estates as part of this initiative, with the last lot scheduled for its debut in August 2022, before revealing the second edition during the next harvest.

You can order the blends from blue tokai's website or at 50 different cafes across the country.
You can order the blends from Blue Tokai’s website or at 50 different cafes across the country.

As part of this series, Blue Tokai plans to showcase multiple different lots from each estate and will be releasing these sets over the next three months. So you’ll find everything from the dense coffee regions of Coorg, Chikmagalur, Araku Valley in Andhra Pradesh and also Koraput in Odisha, the last being an upcoming region for specialty coffee. These lots will be exclusively sourced and roasted by Blue Tokai and will range from light to dark roasts.

Commenting on the launch, Matt Chitharanjan, Co-Founder and CEO, Blue Tokai Coffee Roasters says, “The thrill of doing something for the first time is very special and the Debut Series is as exciting for us as it’s for these first-time specialty producers. We feel humbled to be able to give these producers a platform to showcase their efforts and start a new phase in the Indian specialty coffee industry. We look forward to welcoming more first-time specialty coffee producers and taking the Debut Series to a wider set of customers, as we all celebrate Indian specialty coffee.” 

If you’re already readying the coffee mugs, head straight to Blue Tokai’s website and order. Or of course, delight in the experience at over 50 cafés across the country.

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