Indian consumers are realising the immense health benefits of turkey.
The rise in living standards among Indian millennials and the increasing popularity of western diets in the country and higher attention for lower fat intake have led to a significant increase in the consumption of turkey meat.
A case in point is the recently held turkey festival in India, which witnessed tremendous response from health-conscious foodies.
The USA Poultry & Egg Export Council (USAPEEC) and Pullman New Delhi Aerocity, in association with TravelDine, hosted the U.S TURKEY FESTIVAL at Farmers’ Basket at Pluck, Pullman New Delhi Aerocity. The festival puts the shine on exciting recipes one can create with turkey meat. Shiven Khanna, Senior Manager, Business Development, USAPEEC, sheds light on the turkey consumption trends in India and how turkey meat can be added to one’s diet to boost heart healthy protein consumption among the Indian consumers.
In India, turkey meat is available in upscale supermarkets and is also delivered to people’s homes through e-commerce meat companies.
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