The ongoing Singapore Food Festival is in its 28th year and for the first time it has gone hybrid
The Singapore Food Festival (SFF), one of the most highly anticipated events on the annual foodie calendar, has returned for its 28th edition over three weekends from 27 August to 12 September, 2021 with the theme ‘Savour Singapore In Every Bite’. The festival continues to innovate, bringing foodies more than 50 gastronomic and drinking experiences on a hybrid platform (this is double the number of last year’s virtual edition).
An exciting breadth of live masterclasses, both free-to-view and paid, will bring local and international audiences up close and personal with some of the most well-known chefs in Singapore’s culinary scene. Foodies can also work up an appetite through curated walking tours to indulge in stories of culinary heritage and invention; peel back the layers to uncover new flavours through recipe videos and exclusive food bundles; and explore Singapore through virtual experiences and docu-features.
Ms Serene Tan, Director of Retail and Dining, Singapore Tourism Board (STB), said: “True to its proud tradition, Singapore Food Festival 2021 showcases our vibrant culinary culture by spotlighting our people—from established and rising chefs to everyday culinary heroes, wine experts and mixologists. This year, we are excited to bring SFF to both local and global audiences, enabling them to indulge in Singaporean cuisine and learn more about our culture through food. More than ever, SFF is testament to the innovation in Singapore’s culinary scene, and our reputation as a global culinary capital.”
This year’s festival line up comprises four components: Live Masterclasses, Virtual Food Experiences, Partner Events and Workshops, and SFF food merchandise. The Live Masterclasses offer viewers an opportunity to learn from some of the best chefs, bartenders, and food personalities in Singapore. Festival-goers can join the nine free-to-view live masterclasses hosted on SFF 2021’s Facebook page or sign up for intimate and interactive sessions with renowned chefs by joining the nine pay-to-view live masterclasses. The line-up features top names, including MasterChef Singapore 2018 judge Bjorn Shen of Artichoke, Le Cordon Bleu-trained chef JP Anglo of Sarsa, Chef Lim Hoe Gern of Laut and celebrity chef Thitid Tassanakajohn, the creative mastermind behind Thailand’s one-Michelin star Le Du, Hawkerpreneur Douglas Ng of the Fishball Story and many more.
As part of SFF, there will also be Virtual Food Experiences in interactive formats for local and international festival-goers. Take a deeper dive into the ins-and-outs of innovative businesses such as Kok Fah Farm through a docu-feature, which takes foodies on a tour around the soil and hydroponics farm, and recipe videos like Kitchen Insider: Sustenir, which educate foodies on modern farming in Singapore, suggesting ways to incorporate local produce into everyday dishes, supercharging it with nutrition. Additionally, foodies can look forward to a journey of rediscovery as they feast their eyes on delectable dishes in the virtual food tours of Little India and Tiong Bahru presented by popular food host, Nikki Muller.
If you’re stuck in India and having major FOMO, fear not. STB and Foodhall have come together to bring SFF 2021 to India with a line-up of some virtual and some live events. The best part is, it doesn’t even stop on September 12 but will be celebrated through the month of September at Foodhall stores in Mumbai, New Delhi, Bengaluru and Gurugram.
COVID-19 travel restrictions made STB take the call to take the SFF to key local markets like India, with the aim of cementing Singapore’s reputation as a leading culinary destination offering up a diversity of mouth-watering delicacies. We can’t disagree with that!
Indian gourmands can expect a wide range of live activations with a special menu featuring Hainanese Chicken Rice, Satay, Baos and a very unique ‘Toast Bar’ at the Café by Foodhall, as well as a unique bakery experience featuring Pandan Cakes, Egg Tarts, Curry Buns and more, baked fresh, daily. Patrons can also indulge in a weekly-rotating Noodle Cart paying homage to the numerous hawker centres in Singapore and get hands on with the Foodhall Cookery Studio that will carry forward the celebrations with a number of masterclasses celebrating Singapore’s cuisine.
That’s not all. Chef Anahita Dhondy has curated special Singaporean recipe ingredient boxes for Foodhall customers. The festival also brings special virtual masterclasses with Haikal Johari, Executive Chef at Singapore’s iconic Michelin-starred establishment Alma by Juan Amador.
GB Srithar, Regional Director, India, Middle East & South Asia (IMESA), Singapore Tourism Board, said, “The Indian consumer today is increasingly experimenting with new cuisines. Exploring destinations and their cultures by sampling local culinary delights is as much a part of the Indian tourist itinerary as seeing the sights. Over the past few years, we have showcased Singapore’s culinary landscape in engaging and exciting ways to the Indian audiences. The current situation unfortunately does not allow experience of the SFF first hand. So, we are bringing the SFF to them with the help of Foodhall India. Our collaboration takes our audiences on a culinary journey through Singapore in a fun, unique, innovative and safe way.”
Ms Avni Biyani, Concept Head, Foodhall India, said, “Foodhall has always been at the forefront of bringing a diverse, unique and exciting culinary experience to our customers. Singapore has one of the most vibrant food and drink landscapes in the world and we are excited to bring the Singapore Food Festival to our stores this month.We are looking forward to providing yet another immersive experience across our stores through curated menus, masterclasses, recipe kits and an unparalleled selection of Singaporean produce.”
In addition to the collaboration with Foodhall, foodies can also indulge in the SFF celebrations at New Delhi-based Singaporean street food restaurant Mai Bao. The chefs at Mai Bao have come up with a specially-curated menu of traditional Singaporean dishes called ‘Singapore On A Plate’ which includes a huge variety of vegetarian and non-vegetarian signature dishes offered under four different bento boxes (2 veg and 2 non-veg) at a set price. This special menu will be served for the entire month of September.
Also, Foodhall’s specially curated Singaporean menu will be available for dine-in at all the Café by Foodhall outlets and home delivery via Zomato and Swiggy. The Singaporean recipe ingredient boxes curated by Chef Anahita will also be available on Swiggy besides the seven Foodhall stores.