The world’s leading traveller experiences programme is now ready to launch the Ready 2 Order food system across an additional 30 lounges.
Priority Pass, the world’s leading traveller experiences programme, announced its plans to increase the number of lounges worldwide that offer its Ready 2 Order food and beverage (F&B) system.
Owned and operated by Collinson, the business plans to gradually roll out the service to an additional 30 lounge locations globally. Priority Pass aims for them all to be up and running next year.
The original airport experiences programme operated by Collinson, Priority Pass provides frequent travellers access to over 1300 lounges and airport experiences in over 650 airports across 148 countries.
Ready 2 Order came into being following the challenges traditional F&B models in lounges faced as a result of the COVID-19 pandemic. The solution offered lounges the ability to protect the provision of F&B for guests, whilst ensuring members and lounge staff stay safe via a contactless ordering process.
Priority Pass’s decision to expand the number of lounges offering Ready 2 Order comes in response to worldwide positive reactions. So far, over 100,000 orders have been processed through the system, putting it in the spotlight for notable industry recognition.
In October, the service won a ‘FAB Superstars’ Award for Innovation – in the ‘Europe region’ category. The award was given specifically for the service in the Club Aspire Lounge in London Heathrow Terminal 5. Judges noted that the proposition had been a successful pivot to keep customer service up and running during the pandemic.
“Priority Pass has always been committed to delivering the best traveller experiences possible to our Members globally – and that was the case when we implemented Ready 2 Order to continue food and beverage service to our customers in some lounges during the pandemic,” said Christopher Evans, Joint CEO at Collinson. “The service has been incredibly well-received – and we’re now looking to grow its footprint. We were delighted with our FAB Superstars Award win, and we’re now excited to be bringing the Ready 2 Order service to even more lounges as we move into the new year.”
In addition to increasing the Ready 2 Order lounges, the company is also focused on bringing quality dining, sleep and spa airport experiences to the Priority Pass programme. The recent ‘Be Relax’ spa experience at LAX was followed by spas opening at Detroit and San Diego.
Aside from enhancing premium airport experiences, Priority Pass is also looking at potential services for members beyond lounge access. For instance, how are members travelling to and from the airport? It’s all about creating the most seamless of journeys for them.
“The global travel industry is thrilled to be welcoming passengers back again – and to be seeing levels of custom we haven’t seen since before the pandemic. But we need to keep pushing ourselves to ensure that the experiences we’re offering passengers as they take to the skies again are really top notch. We’ve got some very exciting announcements coming that are along those lines – so watch this space for more on that soon,” added Christopher.
So far, Collinson has aided traveller experiences by providing airport lounge access, medical and security assistance as well as travel medical services. Aside from Priority Pass, they also handle travel insurance, identity assistance, flight delay, international health and travel risk management solutions.