Running from 15 July to 15 August, US Cranberries and Anoothi Vishal are coming together to curate a fun-filled menu available across Hyatt and Social.
Ahead of Chaturmas, US Cranberries, America’s original super fruit, and food historian and columnist, Anoothi Vishal have come together to create something interesting!
As the celebration of four months of rain inspires creativity, the menu specially curated by them brings together some playful, inventive, and of course, cranberry-packed monsoon breakfasts.
The monsoon season is a host of many unique moments of art, culture and inventiveness. The month-long festival this time will feature the unique ingredient, US Cranberries, adding a new aspect of flavour to it. Diners across 9 Hyatt hotels and 10 Social outlets pan India can indulge in the menu that promises to entice with hearty mains, light bites and layered flavours.
Speaking on the festival and the curation that has been the base of it, Anoothi Vishal, author, columnist and food historian says, “For any culinary fusion to be successful, and not be con-fusion, there must be [an] in-depth understanding of nuances and how ingredients are used in cuisines. In India, seasonality and the tenets of Ayurveda that go back one thousand years, are the basis of cooking in many regional traditions. The Chaturmas or four months of the monsoons have also inspired playfulness and creativity in the larger artistic tradition, including in food. The idea of this menu Garam Nashta, Rimjhim Bochar with US Cranberries is to celebrate this playfulness even as we incorporate a new and versatile ingredient, cranberries, into traditional nashtas.”
This cranberries-laden festival is being conducted as part of a promotion in India by the US Cranberry Marketing Committee, under the aegis of the US Department of Agriculture.
Picking up from India’s unique Ayurveda/Unani traditions, where ingredients and meals changed as per the seasons, they’re bringing food heritage to the table with a contemporary twist. Breakfasts have always been an important meal in a country as largely agrarian as ours.
The practise has continued with the evolution of concepts such as the ‘chota’ and ‘bada’ hazris of Colonial times to modern-day “tiffin” eats. Each menu has been specially researched and put together by Anoothi Vishal to stay within the culinary universe of the partner brands while bringing a refreshing menu with a twist.
Sumit Saran of SS Associates, the India representative for the US Cranberry Marketing Committee, says, “India is a growing market for U.S. Cranberries. Consumption is increasing rapidly as more and more consumers get aware of the taste and health benefits of cranberries. Both UTI and H. Pylori bacterial infection are key concerns in India and cranberry consumption can have a major impact. U.S. cranberries in India are commonly available in dried or in juice form. It can be easily bought from major e-commerce platforms or leading retailers across the country.”
So far, US Cranberries have made a mark as a versatile ingredient across the world. They work excellently with different styles of Indian cuisine, which further underlines their diverse appeal.
Social: Breakfast to be served till 7:30 pm
Location: Delhi, Mumbai, Bangalore, Chandigarh, Pune, Chennai
Hyatt: The menu is a part of the breakfast buffet
Location: Delhi-NCR, Ludhiana, Chandigarh, Chennai, Kochi, Thrissur, Trivandrum