Rosewood sets foot in South America with Rosewood São Paulo!

Rosewood São Paulo is the newest kid on the block — with a focus on elegant designed, sustainable luxury, and historical influences.

Heralding the grand entrance of the Rosewood Hotels & Resorts® into Latin America, Rosewood São Paulo has officially opened its doors for guests. The ultra-luxury property is a metropolitan oasis set within the historical enclave of Cidade Matarazzo near the heart of Brazil’s lively city, Avenida Paulista.

Rosewood são paulo
The hotel has a groundbreaking collection of 450 site-specific artworks. Image: Courtesy Rosewood São Paulo.

It is an integral part of the complex that is home to elegantly preserved buildings from the early 20th century, carefully transformed into private residences, high-end stores, and entertainment venues. 

Designed by architect Jean Nouvel and artistic director Philippe Starck, the hotel is rooted in sustainability and anchors the 30,000 square-meter mixed-used lifestyle hub, which is set to be completed by 2023. Cidade Matarazzo is Brazil’s largest upcycling initiative, housing a theatre, exhibition space, 34 restaurants, fashion hubs, stores, and more, whereby all materials used are either locally sourced or upcycled.

The imposing exteriors of the hotel | rosewood são paulo
The imposing exteriors of the hotel. Image: Courtesy Rosewood São Paulo.

Rosewood São Paulo is a love letter to Brazil, with a majority of the design materials both locally sourced and inspired by the country’s diverse culture. The new hotel is also home to a groundbreaking collection of 450 site-specific artworks, all created in partnership with 57 local artists. It is also committed to use 100 per cent renewable energy within a year, including on-site solar panels and renewable-sourced energy. The hotel is free of single-use plastics, and has an in-house water filtration system.

Each room comes with unique design elements and luxurious amenities | rosewood são paulo
Each room comes with unique design elements and luxurious amenities. Image: Courtesy Rosewood São Paulo.

When it comes to accommodation, expect bespoke luxury at your service. The hotel houses 160 rooms and suites – along with 100 Private Rosewood Suites available for sale – two pools, a cinema, a music studio, and event space. Asaya, Rosewood’s integrative wellbeing concept, is slated to open later this year.

TD Conversations: Peter J. Bates in conversation with Rosewood Hotels and Resorts’ President, Radha Arora.

“It has been a true honour to help bring such a unique hotel project to life in one of the world’s most dynamic cities,” said Edouard Grosmangin, Managing Director, Rosewood São Paulo. “The team behind Rosewood Sao Paulo has spent a decade on this project to ensure it honours and celebrates the heritage of the city while breathing new life into the destination. In doing so, we have created a hotel that is a true love letter to the city, the nation, and its people.”

The rabo di galo bar inspired by jazz clubs of the 1930s | rosewood são paulo
The Rabo di Galo bar inspired by jazz clubs of the 1930s. Image: Courtesy Rosewood São Paulo.

The six lavish dining venues, from Le Jardin – serving modern cuisine 24 hours a day – to Blaise, inspired by French-Swiss novelist Blaise Cendrars, and Taraz, will leave you spoilt for choice. The elegant Le Jardin is a cozy space bathed in natural light, serving modern cuisine 24 hours a day. Blaise is a more casual brasserie space serving a delicious mix of French cuisine influenced by elements of Brazilian gastronomy. The third restaurant, Taraz, highlights South American cuisine and its share-style menu has been designed by acclaimed Chef Felipe Bronz.

The exquisite ballroom designed for the city's finest gatherings |rosewood são paulo
The exquisite ballroom designed for the city’s finest gatherings. Image: Courtesy Rosewood São Paulo.

Additional outlets include Rabo di Galo, a bar inspired by jazz clubs of the 1930s featuring a hand-drawn ceiling artwork by Rodrigo de Azevedo Saad who spent 68 hours on the piece, and The Emerald Garden Pool & Bar, with a tropical setting offering family-friendly fare. The pool-side Belavista Rooftop Pool & Bar, an exclusive adults-only space with panoramic views of the city. 

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