RBL’s strategic partnership will see fresh food and organic coffee chain Pret A Manger come to all major cities in India.
Reliance Brands Limited (RBL) is now foraying into food and beverage retail through a strategic partnership with global fresh food & organic coffee chain, Pret A Manger. Pret currently has shops in the UK, US, Hong Kong, France, Dubai, Switzerland, Brussels, Singapore, and Germany.
In launching and building this world favourite in India, RBL will open the food chain across the country starting with major cities and travel hubs. Thanks to this long-term master franchise partnership, Indian consumers with an appetite for great sandwiches and coffee can now indulge in the best of it.
Pret A Manger, or French for ‘ready to eat’, first opened in London in 1986. The shop’s main mission and philosophy have always revolved around creating handmade food, freshly prepared each day. Over 35 years later, the brand currently has 550 shops globally across 9 markets, including the UK, US, Europe, and Asia. The menu largely offers organic coffee, sandwiches, salads and wraps, freshly made each day.
All of it is freshly made each day in shop kitchens using quality ingredients. The sandwiches also don’t come with a sell-by date, seeing as any unsold food is donated to local charities at the end of every day. The same goes to The Pret Foundation, which works to help alleviate homelessness, poverty, and hunger.
“Our partnership with Pret is rooted in the strong growth potential of both Pret as a brand as also of the food & beverage industry in India. RBL closely follows the pulse of Indian consumers and there is an increased consciousness of what we eat – rapidly making Food the new Fashion. Indians, like their global counterparts, are seeking Fresh and Organic ingredient-led dining experiences which has been synonymous with Pret’s core offering. Couple that with the high recall the brand enjoys in the country, it’s undoubtedly a recipe for success,” says Darshan Mehta, MD, Reliance Brands Limited.
As India’s largest luxury to premium retailer, RBL has nurtured and grown global brands in the country for over 14 years now. With its rich cache of insights on customers’ evolving spending habits and an ambitious expansion plan, RBL’s first foray into the food industry will bring the much-loved Pret dining experience, to one of the biggest retail markets.
Pano Christou, CEO, Pret A Manger says, “Two decades ago, we opened Pret’s first shop in Asia and it’s been an inspiration for all of us to bring our freshly made food and 100% organic coffee to new cities across the continent. RBL are a great partner to help us do just that, bringing their years of expertise in the market to help our brand succeed in India. We’re looking forward to working with them on what is our most ambitious global franchise partnership to date.”