Pernod Ricard India launches Havana Club 7, a super-premium rum

It’s Cuba in a Bottle with Pernod Ricard India’s latest launch, the super-premium Havana club 7 rum.
Havana club 7 is a super-premium rum perfect for the discerning individual.
Havana Club 7 is a super-premium rum perfect for the discerning individual.

Imagine the creativity, versatility & high-spirited energy of Cuba packed in the ultimate bottle of rum. That’s exactly what you get with Havana Club 7. 

At a quintessentially Cuban event in the capital, Pernod Ricard India launched Havana Club 7. The super-premium rum appeals to young and affluent consumers who revel in exclusivity and indulgent experiences. It’s a dark rum matured in ex-Bourbon barrels, designed to bring out the rich natural flavours of Cuba.

Havana Club is a global brand which sells 4.5mn cases annually with ambitions of breaching the 6mn cases mark by 2028. They’ve bagged 54 awards in 2021, and 37 awards in the first half of 2022 itself.

The launch event at 1AQ Square, The Art Centre, Mehrauli, during the weekend saw Cuban creative energy at the forefront with elements that define Cuban culture, including art, cuisine, and music. The highlight of the event was the rum itself, which energized guests with its Cuban flavours which are a tasteful amalgamation of aromatic tobacco, sweet tropical fruits, spices, and vanilla notes. 

The Cuban spirit was further enhanced by the presence of prominent members of the Cuban Embassy, including the Ambassador of Cuba Alejandro Simancas Marín, Deputy Head of Mission Abel Aballe Despaigne, and Secretary, Press and Culture, Malena Rojas Medina. 

Alejandro simancas marin, ambassador of cuba with lourdes aguilera leon (spouse) was present at the launch of this special rum.
Alejandro Simancas Marin, Ambassador of Cuba with Lourdes Aguilera Leon (Spouse) was present at the launch of this special rum.

Commenting on the launch of Havana Club 7, Kartik Mohindra, CMO, Pernod Ricard India, says, “The Indian market has traditionally been dominated by only a few domestic rum brands. With consumers willing to expand their horizons and move beyond traditional spirits, the premium rum category is witnessing buoyant growth. This is an opportunity for the next big wave in the liquor industry after Gin – Rum!”

Other significant guests at the event included some of the biggest names from the mixology, hospitality, and fashion spaces. Also present were restaurateurs Priyank Sukhija, Tarun Sibal, Avantica Sinha, Vibhuti Sood, Samrat Mukherjee, Ankur Bhatia, founder of Jimmy’s Cocktails, and RJ Mallishka. 

Florian sallabary, brand marketing, head, international brands at pernod ricard india's havana club 7 rum launch.
Florian Sallabary, Brand Marketing, Head, International Brands at Pernod Ricard India’s Havana Club 7 rum launch.

Influencers in attendance included Akanksha Redhu, Aman Vohra, Aien Jamir, Karan Sareen, Ankush Bahuguna, as well as chefs Suvir Saran, Dhruv Oberoi, Vardan Marwaha, Sabyasachi Gorai, designers Jenjum Gadi, Rishi and Vibhuti, Ankita Bansal, Gaurav Jagtiani, Charu Parashar, wedding designer Naina Bob, stylist Vikram Seth, etc. grooving to Cuban beats and savouring the delightful food and Havana Club 7.

Crafted for sipping, or to be savoured on the rocks, Havana Club 7 is perfect for delectable aperitifs. It’s perfect for those who love to experiment with spirits and have a keen interest in aged spirits, boutique & craft liquor. The rum offers a flavour profile apt for discerning individuals who like experimenting. 

Each year, a portion of the new batch of rum is put back into the barrel, to slowly age and mature for several more years until ready to be used in future production. As the cyclical process of ageing, maturing and refinement continue, each bottle of Havana Club 7 rum contains the spirit of that original batch from decades ago. The result is greater than the sum of its parts, with each having a unique story to tell.

Kartik further adds, “As one of the finest super-premium rum brands in the country, Havana Club 7 is ideal for straight drinks and for exotic cocktails like Cacha, to be enjoyed by individuals who love to experiment with their spirits and who seek authenticity and exclusivity. We strive to capture the interest of connoisseurs who value craft, credible stories and experiences.”

“The Embassy of Cuba is excited to be a part of the launch of the quintessentially Cuban rum, Havana Club 7. Historically the rum is associated with the sugar cane tradition in Cuba and is part of the Cuban national identity together with its music, dancing and Habanos Cigar. The Havana Club experience is a great way to discover the flavours of Cuba!” says Alejandro Simancas Marin, Ambassador of the Republic of Cuba. 

Havana Club 7 is currently available in Delhi, Maharashtra, Karnataka & Tamil Nadu

#TurkeyLoversMonth: Apricot-Stuffed Turkey Roulade

The first-ever Michelin Guide in Dubai awards one star to both Ossiano and Hakkasan

The Michelin-starred Rasa is now a second Saffron