Pullman Hotels & Resorts has joined hands with Les Mills in an attempt to break the Guinness World Record for most viewers of a strength training workout live stream on YouTube.
Pullman Hotels & Resorts, Accor’s leading hospitality brand, is hosting the world’s largest digital fitness class along with Les Mills, a global leader in group fitness. The two inspiring brands are inviting fitness fans from around the world to virtually participate and break the Guinness World Record for most viewers of a strength training workout that will be streaming live on Les Mills’ YouTube channel on November 13, 2021, at 7 pm Dubai time.
As part of the Dubai Fitness Challenge (October 29 – November 27), ambassadors from Pullman’s Power Fitness Squad will gather on the rooftop of the Pullman Dubai Downtown, and guide a one-hour virtual fitness session against the backdrop of the city’s evening skyline and the spectacular Burj Khalifa. The goal is to host more than 13,000 participants — the current world record.
“At Pullman, playful meets peak performance. We believe records are made to be broken. We push past our limits and raise our game so that guests can stay at the top of theirs,” said Kishan Chandnani, Vice President, Global Brand Management, Premium Brands, Accor. “By striving to achieve a Guinness World Record’s title, Pullman is actively fuelling success by inspiring the minds and energising the bodies of our friends, fans, and followers — and we will have a lot of fun together while we are at it.”
The hour-long virtual class will be specially choreographed by Les Mills, which is uniquely placed to give customers an unbeatable omni-channel experience by combining the production value of its digital content along with its network of 21,000 gym partners and 140,000 certified Instructors across 110 countries.
“Our mission is to create a fitter planet, so we are absolutely on board with Pullman’s bold and ambitious plan to break a world record for a virtual fitness class. We are especially keen to host this event in Dubai — during the Dubai Fitness Challenge — bringing the Pullman Power Fitness Squad here to tap into the electric energy of this vibrant city,” said Glen Stollery, CEO, Les Mills Middle East. “Our collaborative live-streamed classes make people feel engaged from their own homes, and we love the idea of bringing people from all over the world to sweat together, smile together, and be part of something big.”
“This global live stream event is an invitation for the whole world to unite in making fitness history, with plenty of incentives from Accor and our partners, who have graciously sweetened the pot to get our participants happily breaking a sweat,” said Ralitza Iordanova, Vice President, Global Partnerships, Luxury & Premium Brands.
Dubai Fitness Challenge is a citywide initiative that encourages everyone to embrace a more active lifestyle, try new fitness activities, and indulge in the great outdoors. An action-packed calendar of fitness events, activities, and classes helps participants complete their 30 minutes of daily activity across 30 days.
Virtual guests are asked to log in individually on their own unique devices to ensure each participant counts individually. Each registered participant will receive an LES MILLS+ 30-day free trial and 15 percent off Hyperice (a holistic high-performance wellness brand) purchases to kick off their fitness goals. Additionally, registered guests will also get the chance to be one of six lucky winners sharing one million ALL – Accor Live Limitless reward points that can be used at any Accor hotel worldwide.