The digital only culinary contest Plate of Love was launched by Culinary Culture on July 28. Participants have to recreate a biryani or pulao with a personal twist and share images on Instagram to get a chance to win.
Last year, with the pandemic in full swing, home kitchens and home chefs suddenly came into sharp focus. From Dalgona coffee to bread, home-made recipes started trending and even folks who would normally be able to boil an egg at best, turned chefs. But in all fairness, in India, home chefs are not a new concept. While home chefs have borne the burden of cooking for the entire family, there has hardly been any acknowledgment or appreciation for all the hard work, save for some cliched pop culture references such as ‘maa ke haath ka khana’. Fortunately, as our society inches its way towards progress, the unsung heroes are slowly but steadily gaining recognition. Culinary Culture Academy, one of the country’s leading digital culinary platforms, has launched ‘Plate of Love’, a digital only contest for home chefs, food bloggers and other culinary enthusiasts.
Open from July 28, the contest lets participants create either a biryani or a pulao, among India’s favourite dishes. To take part, all one has to do is rustle up the selected dish at home, adding a personal twist to the recipe, and post a photo of the dish on Instagram with the hashtag #CCPlateOfLove. Of course, the personal twist to the dish and the reason why the dish is special to the participant must be explained in the caption. The first prize is Rs 1 lakh, second place will receive Rs 50,000 and Rs 25,000 for third place.
The jury for the contest comprises personalities who are experts and voices of authority on the culinary arts, including Chef Vineet Bhatia, the first Indian to win a Michelin Star; actor Huma Quereshi, who comes from a legacy of culinary maestros; Atul Kasbekar, photographer and producer; Asma Khan, Indian-born British chef and activist; Tamannaah Bhatia, actor and host on a popular Telegu reality cooking show and Vir Sanghvi, among India’s leading voices on the culinary space.
Speaking about the contest, Raaj Sanghvi, CEO, Culinary Culture said, “No one in India really does anything for home chefs, as an industry we tend to concentrate on restaurant and TV chefs. This is our attempt to showcase India’s vibrant home chef community and highlight the stars among them on a national platform. The lockdown gave rise to a large group of passionate foodies that had time to hone their culinary skills through YouTube and other digital platforms, we want to encourage them and reward them with cash prizes. This is a philanthropic initiative, there are no sponsors involved or strings attached and we plan on creating more exciting concepts and opportunities like this going forward.”
To know more about the contest and showcase your culinary skills, click here.