Don’t get stuck on SRK on your next Swiss vacay. Wish upon a different kind of star by picking from one of the 50 romantic hotels in Switzerland Tourism’s unique 2021 Million Stars Hotel project.
As though Switzerland didn’t have enough going for it as a tourist magnet already, they’ve introduced yet another way to add charm to your dream vacation. The Million Stars Hotel Project encourages you to book accommodation in more than 50 choice hotels across many of its cantons, each with a special way to enjoy the clear night sky in summer and fall.
The promotion, which goes on until the end of October, apparently had a specialist jury made up of experts from within the hotel, tourism and media industries pick these properties, based on certain parameters. A clear view of the starry night sky from the bed was essential. Other criteria included originality, diversity with respect to the locations and kinds of options, suitable alternatives in the event of poor weather (if required) and sanitary facilities. Alongside the well-known and popular bubble formats, cubes with extra-large glass windows, rustic beds out in the open and tiny houses, the selection now also includes a mountain hut made entirely of stone pine and a hanging tent – the Portaledge – for those with a particularly good head for heights.
This individual room project was first enabled last year by the New Regional Policy (NRP) initiative, the federal state’s support programme, and are being offered once again in 2021. It generated almost 4,300 overnight stays (50 per cent STC bookings, 40 per cent direct bookings, and 10 per cent other booking channels) in 2020. This was mainly Swiss guests, though notably often from a different language region. Switzerland Tourism is confident that running this project again in summer and autumn 2021 will now increasingly inspire guests from Europe and other overseas countries to book a special sleeping experience with a view of the stars in Switzerland, insofar as travel is permitted without any severe restrictions. About a third of the hotels on this year’s list are brand new.
Thanks to this initiative, travellers will be introduced to different parts of Switzerland that are off the beaten track. Lesser-known gems such as Jenins, Carona, Obergesteln, Hosenruck, Lauerz and La Ferrière will now get more attention globally. ST hopes that this will result in overnight stays and added tourism value throughout the country from domestic and foreign guests. All this helps ensure Switzerland has a balanced and sustainable tourism policy.
TD’s top picks
- Urban luxury: The Suite Loft of Hotel Beau Rivage in Geneva.
- Secluded comfort: The Lötschenpasshütte (a beautiful energy self-sufficient hut atop the Lötschen Pass at 2,690 meters) near Valais. Or the panorama tent on the Fronalpstock mountain in canton Schwyz, which you can access by chairlift from Stoos village.
- Golfing goals: Golf Night Experience on the edge of the Golf Club di Losone in Ticino.
- Nature’s magic: Al Güz, the little house in the woods in Castasegna on the Italian border is built to echo the peaks of Bregaglia and surrounded by forests of sweet chestnut.
Forget five stars, these properties literally promise you a million-star stay.