Knosh, by chefs Hemant Oberoi and Ajay Chopra, is about to deliver celebrity chef cuisine to Gurgaon’s doors.
A food-tech platform on the outside, Knosh is all about bringing good food to your doorstep at heart. Promising signature dishes from award-winning chefs, the brand was launched in Gurgaon by celebrity Chef Hemant Oberoi and Chef Ajay Chopra.
While Chef Hemant Oberoi mentors Knosh, Chef Ajay Chopra dons both chef and a brand ambassador’s hat. The rest of the team includes Sumbul Siddiqui, Ajay Malhotra, and Samrat Das Gupta as co-founders.
As eating in became the new ‘dining out’ in the pandemic, Knosh is but an enabler of that revolution. It’s touted as India’s first unique epicurean platform that brings together award-winning chefs of international repute at one place.
There’s an exclusivity in terms of the handpicked chefs you’ll find on the platform. These seek to serve an authentic specialty cuisine signature to them, thus making for a very curated home fine-dine experience.
Currently, the chef-to-customer platform is now live for Gurgaon residents and will soon expand to Delhi NCR, Mumbai, Bangalore and Dubai. Knosh boasts a prolific collective of chefs, including Hemant Oberoi, Ajay Chopra, Vaibhav Bhargava, Sabyasachi Gorai (Saby), Nishant Choubey, Sweety Singh, Vanshika Bhatia, Jajos, Harangad Singh, Zebi Zubair, and Rajesh Roy of Le Meridien Gurgaon. Talk about a mouthful, and an exquisite one at that.
Besides celebrity chefs, various cuisine specialists who are experts at creating authentic dishes are part of the Knosh platform. The on-boarding of chefs is done by-invitation only, ensuring exclusive meal experience. Such is their commitment to being a gourmet niche platform, the team emphasises their aversion to being an overcrowded platform like Craigslist.
The features of Knosh are tailored to suit a variety of culinary needs. It offers the flexibility of same day orders, as well as pre-order planned meals for up to 10 days. There is also a multi-cart option which gives customers the choice to order from multiple chefs at once. For the especially finicky clientele, there’s a special curated menu with handpicked bestseller dishes.
“Food industry has changed dramatically in recent times. We wanted to build a platform that enhances the brand value of Chefs and bring these food innovators in front of our customers. Chefs take the centre stage on our platform. Knosh offers ‘eat-ertainment’ and brings fine dining to your doorstep in an easy and convenient manner. Besides offering signature meals from chefs of various cuisines, our focus is on leveraging technology to enhance food experiences. The road ahead includes-hosting Chef’s Table at exclusive locations, AI driven health subscription meals and live streaming food events. We want to create magical food experiences for our patrons through an integrated social food platform,” explains Sumbul Siddiqui, Co-Founder & CEO, Knosh.
At the launch event, Le Meridien Gurgaon was packed to the rafters with food presumably up for grabs on their platform, with some of the top chefs and food connoisseurs from NCR in attendance. As it stands now, Knosh seems to be a win-win situation for everyone involved. The chefs stand to benefit from Chef Hemant Oberoi’s mentoring and a wider audience, whilst customers get indulgence and intimacy of home all at once.
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