Karnataka Tourism to focus on MICE, leisure, heritage and adventure.
In an effort to increase domestic footfalls, Karnataka State Tourism Development Corporation (KSTDC) is organising a multi-city roadshow to promote destinations, cuisines, hotels, resorts, and other attractions.
KSTDC has identified 19 cities across the country, which are the key source market for domestic arrivals. Guwahati, Kolkata, Bhubaneswar, Delhi, Chandigarh, Jaipur, Lucknow, Mumbai, Nashik, Pune, Goa, Rajkot, Ahmedabad, Surat, Vadodara, Chennai, Vijayawada, Hyderabad, and Nagpur are the few select cities for hosting the roadshows.
The first leg of these B2B roadshows will be organized in New Delhi, Chandigarh, Jaipur and Lucknow on May 17, May 21, May 23 and May 25, respectively. This exclusive B2B roadshow will have 15 stakeholders from Karnataka interacting with more than 100 travel agents and tour operators in each of these cities.
The objective is to promote Karnataka as a destination for leisure, MICE, adventure, wildlife and wedding destination in the Indian market.
G. Jagadeesha, Managing Director, Karnataka State Tourism Development Corporation, says, Karnataka with its diverse range of products is fast emerging as one of the most interesting and productive states for the travel trade, both for leisure and business travel. Domestic tourism being the backbone of the tourism economy has a lot of potential which needs to be tapped. Post-pandemic, these roadshows will be an excellent occasion for our stakeholders to renew contacts with travel trade across India.”
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