Germany accounted for 9 per cent of European trips for Indians in 2021. The European country now plans on investing 5 lakh euros to promote tourism in India, confirms GNTO India.
With the global tourism industry seeing recovery post the pandemic, the German National Tourist Office (GNTO) said it has observed an year-on-year increase of 214 per cent in its business from India in the first half of 2022. The GNTO India’s recent travel trend analysis (globally and for the Indian market) shows that India is an important market for inbound travel to Germany.
Specific to Indian travellers, Germany accounted for 9 per cent of European trips for Indians. The office said that 55 per cent of Indian tourists visit Germany for leisure, while 38 per cent travel for business. In 2021, 70,000 trips with at least one overnight stay were taken to the country by Indian travellers. Currently, there are 44 direct flights between the two countries and the number is soon to increase. Germany has, hence, decided to further invest 5 lakh euros to promote tourism in India.
Talking about Germany as a preferred travel destination for Indian travellers, Romit Theophilus, director of GNTO India said, “Eight hours gate-to-gate and with multiple daily flight routes from India to cities such as Frankfurt, Munich, Stuttgart, Germany has long been favoured by the Indian traveller. An increase in travellers is expected this festive period in light of the relaxation of COVID-19 requirements.”
Recognising an increased demand for experiences this season among Indian visitors, the office confirmed it is also launching new campaigns showcasing nature and cultural tourism while the focus remains on sustainability. The campaigns German.Local.Culture. and Embrace German Nature convey the co-existence of generations, traditions, and different cultural influences.
They will include authentic, local experiences in urban destinations with the integration of rural areas and their sustainable tourism offers and natural attractions. With countless travel events, these campaigns also aim to promote Germany as a destination for culturally interested travellers, families, and active vacationers in the Indian market.
“From meandering lakes and breathtaking mountains to traditional craftmanship and Bavarian fare, Germany is the ideal place for explorers searching for an easily accessible destination with plenty to see and do,” Theophilus added.