Fine, finer, finest! Fabelle Exquisite Chocolates by ITC Ltd. wants you to experience Fabelle Finesse, a record-breaking chocolate that spells irresistible with every bite.
Dripping with hearty tunes of decadence, ITC Ltd.’s homegrown luxury chocolate brand Fabelle Exquisite Chocolates does not fancy ordinary. Going beyond the expected, it has now lifted the cover from Fabelle Finesse, touted as the world’s finer than finest chocolate crafted in India.
Oh-so-fine!
A wholesome bundle of rich aroma, indulgent cocoa sourced from Ghana and Colombia, and an unforgettable melt-in-mouth texture, Fabelle Finesse rethinks the way a chocolate is traditionally processed. Moulded into the finest pieces to gently bite into and dissolve readily on the tongue, it uses a ground-breaking technology ‘The Cocoa Finesser’ to make the chocolate particles turn unconventionally and surprisingly thin.
If looked at through the lens of technology, this innovative equipment works at pressures that exceed even our planet’s pressure in the deepest layers.
Fabelle is set to bring out its limited-edition boxes of Fabelle Finesse chocolate thins crafted in two dark and milk variants, to be retailed at select Fabelle boutiques at ITC Hotels. Fabelle Finesse soon will be a part of the Fabelle chocolate portfolio and will be racked up at the brand’s stores across India.
Break the record and win big!
Marking the delectable arrival of Fabelle Finesse in Mumbai, the Australian pâtissier, TV presenter and the creator of his signature towering croquembouche, Chef Adriano Zumbo, declared a challenge for all the chocolate creators around the globe. The challenge being? To bring on the table, a finer, commercially available chocolate than Fabelle Finesse and the winning reward would be a cool sum of one crore.
“I was completely intrigued by the technology that ITC Ltd. has been able to build through their relentless enthusiasm, in a bid to provide the world with a superlative luxury chocolate experience. It has been an enriching journey for me to work with Fabelle Master Chocolatiers, who possess the knowledge and understand intricacies of the art of chocolate making,” sums up Zumbo.