Stay Small, Stay Safe is the message being sent out by Small Luxury Hotels of the World (SLH) beautifully shot video campaigns. Over the last two months, the campaigns have captured the luxuriant hotels and the beauty of the destination.
With over 520 hotels in more than 90 countries, Small Luxury Hotels renders the opportunity to experience countryside retreats, beach resorts, cities and historic locations.
The Small Luxury Hotels network is rich, varied and, unlike what the name suggests, sprawled out over vast acres across cities, towns, countryside and metropolises. The experience transcends from barefoot living to super-exclusive glamorous resorts that cosset you in the best of luxury experiences.
The accommodations are intimate and infused with character and style, both architectural and experiential.
In India, the atmospheric heritage property, The Raj Palace in Rajasthan is part of SLH’s worldwide network.
Tucked away behind huge fort-like walls, The Raj Palace, built in 1727, is located on the Amber Road and is said to be Jaipur’s first palace. It resonates with the beauty and charm of the pink city. It is also the city’s first museum hotel, a stately mansion and a pleasure palace equipped with restaurants, a spa, a cinema, an infinity pool, graceful gardens, courtyards and stunning decorative features.
Most of SLH hotels are driven by an ethos and practices that are now being adopted by even big chains: conscious travel, properties that are deeply rooted in the destination, community and environment, and private to the tee. Many are energy-efficient and follow sustainable practices, a fact brought home by these series of campaigns.
Interestingly, SLH has launched #SLHFORHEROES, a global campaign offering 1000 room nights to those on the frontline who have supported their communities through the devastating COVID-19 pandemic.
#SLHFORHEROES recognises those who have gone above and beyond to help others during the Coronavirus. Once nominations are submitted, 500 Heroes will be rewarded with two-night stays for use at one of the Small Luxury Hotels of the World properties.
“We have an enormous sense of gratitude for those around the world who have worked tirelessly in the face of the pandemic,” says Jean-François Ferret, CEO of Small Luxury Hotels of the World. “From frontline health workers through to delivery drivers and the army of charity workers and volunteers supporting the elderly, homeless and disadvantaged, these outstanding individuals put their lives on the line every day. This is our way of giving back and providing them with something special to anticipate. The ability to be flexible and adapt at this crucial time is important and our intimate member hotels can do so in a bespoke way.”
A two-month-old survey conducted by SLH across the 90 markets they are in, including India, threw up the fact that 90% guests would prefer to stay in small, independent, secluded hotels. “With an average of 50 rooms, our hotels are secluded and discrete with the highest safety standards. We have entered into a partnership with Global Biorisk Advisory Council for GBAC STAR accreditation for our hotels.”
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