The track was inspired by the essence and energy of Atlantis The Royal, the latest ultra-luxury address in Dubai’s skyline.
Canadian singer-songwriter Tate McRae joined forces with GRAMMY® Award-winning Dutch DJ Tiësto to release a new song “10:35“. The track’s strikingly conceptual music video was shot at Atlantis The Royal, Dubai’s latest ultra-luxury address.
The hot new single is to have its broadcast premiere on MTV Live, MTVU, MTV Biggest Pop, and Paramount Times Square Billboards. The visual is highlighted by a performance from the dynamic duo throughout the stunning Atlantis The Royal resort, with the Dubai skyline glittering in the backdrop.
“10:35” is inspired by and encapsulates the essence, energy, and electricity of Atlantis The Royal, one of the world’s most luxurious resorts that recently opened its door to public. When first introduced to the resort’s architectural plans, Tiësto honed in on the duality of the daytime experience of luxury vs the nighttime’s spirit of possibility and excitement.
This juxtaposition fuelled the idea for the time where day turns to night and that experience shifts, hence the name, “10:35.” McRae, who spent time growing up in the Middle East, proved the perfect partner, her vocals providing the ideal complement to the aspirational hospitality brand.
“I’m very excited to be partnering with this iconic new property,” said TIËSTO. “Tate and I wanted to create a song that captured the energy of an experience at Atlantis The Royal, and I’m proud to say the feeling of 10:35 and this property are both infectious! So excited for the world to finally hear it.”
“I’m happy to announce I’m doing a partnership with the Atlantis The Royal property in Dubai with Tiësto,” said Tate McRae. “It’s always exciting to branch out and work with different brands and artists. The music video is unlike anything I’ve seen before, and the hotel is just unreal.”
Crafted by a team of leading designers, architects, and artists, Atlantis The Royal is a destination where everything has been designed to challenge the boundaries of imagination. With artful masterpieces, iconic entertainment, beautiful craftsmanship at every turn, premier dining, and the highest level of service, the resort sets a new standard in excellence.
Soaring 43 storeys high with infinite views of the Arabian Sea and Palm Island, a stay at Atlantis The Royal delivers extraordinary luxury, unlike anywhere else. The iconic 795-key resort offers an unprecedented ambience steeped in exceptional extravagance, imagination, and cutting-edge sophistication.
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