With its ‘Shop Small’ campaign, American Express is urging customers to engage with smaller businesses such as local eateries.
The COVID crisis, while posing unprecedented challenges, has also brought into focus the resilience of people. As a society, we are stronger when we come together, something that has only become clearer across the last year.
When lockdowns shut down almost all the global economy, resilience for most small businesses was provided by the communities they operate in. Even moderate daily transactions allowed businesses to keep their doors open and employees to continue drawing a pay cheque.
American Express first started a campaign to support small businesses over a decade ago, when the US economy was reeling from a recession. In 2020, the company spent almost USD 200 million on promoting initiatives that support small businesses across the world. Currently, Amex is focusing on local eateries as part of the ‘Shop Small’ campaign. Aside from having a map-based database of small restaurants that are registered with American Express, it is also offering four times the membership rewards points with spending on select cards.
The company has also partnered with online platform Resy which serves as a guide to local restaurants across the world. Resy is currently offering free listing for small eateries on its portal until June 30, 2021.
Given that small enterprises account for most businesses globally and, especially in countries such as India, are responsible for a lion’s share of employment generated, initiatives such as this are key to a healthy recovery. As we gradually make our way to ‘business as usual’, support local enterprises and do your bit.