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SATTE concludes its 28th edition in Noida

The B2B travel and trade expo brought together members of the travel, tourism and hospitality industries over three days, with exhibitions, destination showcases and panel discussions. Participants included Indian and international tourism stakeholders, private operators and key travel and trade association bodies. 

South Asian B2B travel and trade show, SATTE, recently concluded its 28th edition on March 26. The three-day event brought together key stakeholders from the travel, tourism, aviation and hospitality industries at the India Expo Mart in Noida. Centred around the theme “Reconnect to Revive”, the expo offered a platform for buyers and sellers to interact, showcase their latest offerings and exchange information on the way forward for the travel and tourism industry in 2021. Guests were also privy to panel discussions on topics such as domestic tourism post-pandemic, smart tourism, religious tourism and wellness tourism.

The theme for SATTE 2021 was “Reconnect to Revive”. (Photo: Courtesy SATTE)

Members of the Ministry of Tourism, Export Promotion Council (SEPC) of the Ministry of Commerce and Industry, Ministry of Ayush and state tourism boards of Gujarat, Rajasthan, Madhya Pradesh, Uttar Pradesh, Tamil Nadu, Uttarakhand, Karnataka, Jammu and Kashmir were among the attendees. SATTE also saw showcases from international tourism boards from Nepal, the Maldives and Malaysia, private tourism operators, and Indian travel and trade associations, including the Indian Association of Tour Operators (IATO), Hotel Association of India (HAI) and Federation of Hotel & Restaurant Associations of India (FHRAI).

Here’s what industry leaders had to say about SATTE 2021.

UP Tourism

Uttar Pradesh Tourism has said it plans to focus on promoting eco-friendly travel and destinations on the Buddhist circuit this year. “UP Tourism is focusing on eco-tourism by promoting wildlife sanctuary destinations. Under the initiative of SWADESH by the Ministry of Tourism, we are also planning to promote and develop Kaushambi and Sankisa as two major destinations for Buddhist tourism; the detailed project reports for the same are under process. The response that we have received was tremendous, and we look forward to participating in SATTE next year as well,” said a representative. 

SATTE 2021 offered a platform for members of the travel, tourism and hospitality industries to interact. (Photo: Courtesy SATTE)

Federation of Associations in Indian Tourism and Hospitality (FAITH)

“We need to move stronger and forward, learn from our past to pave the path of the present and to the future. In the current times, states like Jammu & Kashmir, Uttarakhand, Kerala and Goa have seen multifold inbound which has boosted our morale. It shows that we are a resilient industry, an industry which can and will help itself nurture and grow. At exhibitions like SATTE we come out stronger to create our businesses. Look around you and see how we support each other. Let us learn from our mistakes as we all start from ground zero and build a healthier sustainable environment for our future generations,” observed Jyoti Mayal, Vice-chairperson, FAITH and President, TAA.

Nepal Tourism

Nepal Tourism was among the participants at SATTE 2021. (Photo: Courtesy SATTE)

“India has always been a major source market for Nepal. We have added adventure activities and are promoting zipline, and cable cars in destinations like Kalinchowk and Dhulikher, and activities like bungee jumping in Kushma. New hotel properties and reputed hospitality chains have also been added to our network like Mariott, Sheraton, Meridian, Crowne Plaza, Chandragiri Hills Limited etc., for luxury travel. We wish to change the perception of Nepal from just being a religious destination to promoting it as a destination for adventure, weddings, MICE affairs, luxury travel with new casinos,” said Gokul Bhandari, information official, Nepal Tourism.

Maldives Tourism

“SATTE 2021 is a crucial way forward to move past the crisis, which will echo across the globe. Indians are hard-working individuals, be it IT professionals, doctors or executive class—they all need a vacation break. We are working to kickstart our North airport which will cut the travel time by 45 minutes for Indian tourists. Very soon Maldives is all set to become the first country to initiate Vaccine Tourism called “3V—Visit, Vaccinate and Vacation”. It will give travellers the option to get vaccinated against COVID-19 in the Maldives and promote it as a safe destination for tourists,” said Dr Abdulla Mausoom, Minister of Tourism, Maldives.

Trip Jack

“SATTE is our first physical exhibition after the lockdown, and we are excited to be a part of it. The response received has been better than what we expected. We had a couple of new launches like Fast Growing Hotels and Flights API Product; we also launched two new products for railways and cruises. We expect the year of 2022 to bring in a lot of positivity for the industry as the vaccine is here, and people are keenly looking forward to fulfilling all their postponed travel plans. Domestic leisure business is already on the path of revival; we look forward to better numbers in the coming year,” said Hasan Patel, Director, Trip Jack.

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