ITB India to make a virtual debut this April

The B2B travel and trade show will feature panel discussions with thought leaders on rebuilding the travel and tourism market post-COVID and destination showcases from international tourism boards such as Saudi Tourism, Sri Lanka Tourism and New Zealand Tourism, among others.

After being postponed over the coronavirus pandemic in September last year, the inaugural edition of ITB India will take place virtually from April 7 to April 9. The three-day B2B travel and trade show, which is being organised by Messe Singapore, will focus on the Indian travel market including the MICE, corporate and leisure travel sectors. 

ITB India 2021 is expected to host around 400 buyers. The event will offer travel and hospitality stakeholders a live platform to network and conferences that will offer insight into the Indian travel market and showcase the latest products and technology. Attendees will also be privy to a comprehensive database of all suppliers, which includes downloadable company profiles, product resources and articles; and on-demand videos from virtual events and industry contributors.  Exhibitors include national tourism organisations such as Business Events Perth, German National Tourism Organisation, Israel Ministry of Tourism, Korea Tourism Organization, Sarawak Tourism Board, Saudi Tourism Authority, Visit Levi, Visit Portugal, Zagreb Tourist Board and more.

The theme for the ITB India conference this year is ‘Rebuilding Travel’. Rohit Kapoor, CEO, India & South Asia, OYO and Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook India, will deliver keynote speeches. Other speakers include Amanpreet Bajaj, Country Manager – India, Southeast Asia, Hong Kong & Taiwan, Airbnb; Ritu Mehrotra, Country Manager, India, Sri Lanka & Maldives,; or Daniel D’souza, President & Country Head, Leisure, SOTC Travel. The conference will also feature international speakers from tourism offices such as the Japan National Tourism Organisation (JNTO), Ras Al Khaimah Tourism Development Authority (RAKTDA), Sri Lanka Tourism, Tourism New Zealand and Visit Portugal. 

ITB India 2021 has also announced Saudi Arabia as its partner country. The Saudi Tourism Authority will showcase destinations in the region as well as upcoming projects such as the Red Sea Project, Amaala and heritage site AlUla at the event. 

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